| | DECEMBER 20194What is the ultimate vision of every organization? Customer Satisfaction! What drives it? Marketing! But in today's time of cutthroat competition, marketing is more than just screaming about the product features. It is more of brand building and creating loyalty among customers. This vast change in scope of marketing dynamics has completely altered the role of CMOs of the modern days. In one of Accenture's research report, 90 percent of organizations said they view their CMOs as the connective tissue between different lines of business. They are more of a collaborator between departments than just the marketers. With the growing role of experiential marketing, events, print, social media and other forms of marketing, CMOs also need to be tech-savvy as AI, ML and IoT will pave the way further for more tech-enabled approaches. But then, the marketers cannot miss including the human touch to every element of their engagement, which is the growing need of the hour. This helps drive meaningful impact by brining customer's voice into the business, which machines fail. Featuring some of the most savvy CMOs who not just craft brand strategies but also cement customer relationships by building brand loyalty, is our current edition of CEO Insights magazine's `10 Most Inspiring CMOs in India - 2019'. The featured marketers are among the most experienced and strategy-driven professionals who have enabled their organizations they ever associated with to take their business global while ensuring consistent business growth. Read to know more about their strategies, career path, challenges and even their personal side of the story. Do let us know what you think! Anamika SahuManaging Editoreditor@ceoinsightsindia.comEditorialHolding a Strong Place at the Executive Decision-Making Table Vol 02 · Issue 10 - 5 · December 17, 2019 Publisher Alok Chaturvedi Managing Editor Anamika Sahu Editorial Ananth.V Srrayvinya OLM Sujith Vasudevan Susila Govindaraj Group Art DirectorAshok KumarAdvertising Managers Amrit Singh Shivam AgarwalNoida Rohit Raghubanshi Garima Anandadvertise@ceoinsightsindia.comEditorial queries editor@ceoinsightsindia.comTo subscribeVisit www.ceoinsightsindia.com/magazine-in or send emailto subscription@ceoinsightsindia.comCover price is Rs.150 per issue.Editor Alok ChaturvediPrinted and Published By Alok Chaturvedi on behalf of BizprintMedia Technologies Pvt Ltd and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published At No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017.Copyright © 2019 BizprintMedia Technologies Pvt Ltd, All rights reserved. Repro-duction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsi-bility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accord-ingly, no liability is assumed by the publisher. Design S.Sivasankar Mohana KrishnanVP - Sales & Marketing Virupakshi PattarCirculation Manager Magendran PerumalCorrespondents Sigma Mohanty Subhadarshani Mohanty
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