| | NOVEMBER 202219Always come up with new approaches and strategies to solve different problemslead conversion, and grow their businesses, even beyond their expectations. Over a decade of outstanding work experience under our belt and a passion for everything digital motivates us to do better.Can you describe how marketing strategies play a crucial part in increasing revenue for the business?An effective business marketing strategy helps in boosting growth as well as growing the number of consumers for a business. Some of the different marketing strategies include promotions and advertising, establishing media relations, and other aspects. Another benefit of a marketing strategy is that it helps in building a company's reputation thereby leading to better trust among its consumers.While your current customers should always be your main priority, marketing efforts can help you expand this base. Little efforts like social media posts and email campaigns can not only engage existing consumers but spread the word to new potential customers.What were the most challenging situations in your journey that you had to overcome in order to become a competent leader? What insights did you receive from them that was helpful?When I started my journey as a digital marketer not a lot of information on this subject was available in the market. It was a very new and dynamic concept that was evolving with every passing day, so whatever material was created, becoming obsolete super-fast. I kept on trying different methodologies, did a lot of self-learning at my own, and used my personal websites, to gauge which elements are good to bring in the best possible results and which are not.How do you maintain the perfect balance between your personal and professional life? What is your success mantra?I eat, drink & sleep digital marketing and it has become a part of me since I have been practicing this for more than 15 years now. I have been quoted in `The National' for bringing in remarkable results for Physique TV and I have been to many live talk shows on radio Pakistan organized by the National Vocational & Technical Training Commission, Govt of Pakistan, covering the overall digital landscape and its importance for local & global businessman.What are the changes in market behavior that you anticipate, and what are the opportunities that you foresee? What are your future goals as the CEO?I believe the metaverse, which may still seem futuristic right now, will become mainstream. Most of its key components that already exist will be refined, and new technologies, responding to our unknown needs, will be woven into the mix. I think brands, healthcare, entertainment, and education will all dovetail in and out of a digital world designed to enhance our lives. Those days of focusing on SEO-friendly websites will likely be superseded by enhanced AR experiences that call upon information-rich content to enhance brand perception.By 2032, I also predict that the use of non-fungible tokens (NFT) will expand as they shift beyond adding value to digital artworks, memes, and video game avatars to replacing legal documents with smart contracts. As e-commerce continues to dominate, we could well see a time when everything we purchase is accompanied by an NFT. I foresee concert attendees experiencing live entertainment and acquiring an exclusive and personal digital asset to keep as a memento.As CEO my main goals are staying profitable, building trust, keeping an edge above the competition, and preparing for the future. We are looking for business expansion internationally and soon will be opening new branches in Canada and United States as we believe it's a high potential marketing for our business.We are recently working with Orient TV Dubai to launch some shows & training workshops on digital marketing tips, tricks and techniques which can lead businesses altogether to a new level. Most of this content will be available free of charge to help beginners and small businesses to help them grab the market share as much as they can with the help of this.
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