| | AUGUST 202119favour of raising children, but in many cases, they are also left with no choice. There are very few businesses that take important facets of motherhood such as breastfeeding into consideration, let alone offer the space or comfort to do so. With digital becoming the primary mode of communication, including in the business world, women can more readily balance the demands of motherhood and their jobs from the privacy of their homes. Imagine the amount of brain equity we are reclaiming as a globe in the process!Building Community: For generations, we have been conditioned to believe that women are always in competition with each other. For limited jobs, for the ideal man, the perfect face, the better body. But this is simply not true. This is a story we've been fed for far too long. In my experience, women are absolutely the best champions for other women. The hashtag #womensupportingwomen isn't simply a trend used over 12 million times. I see it happening in so many ways across innumerable fields. One of the reasons I launched the Girl Tribe by MissMalini App earlier this year was to enable women to communicate in a safe, judgment-free space where they can actually flourish using social media to empower and inspire each other. That is what women want from the Internet! They want to make real connections, which sadly isn't always possible in the unfiltered, unpoliced open internet. Gender Equality: An Accenture report, `Getting To Equal How Digital is Helping Close the Gender Gap at Work' assessed that, If you are digitally fluent, it can provide a positive effect throughout your entire career lifecycle, and the effect benefits women more than men. It goes on to state that, if governments and businesses can double the pace at which women become frequent users of technology, we could reach gender equality in the workplace by 2040 in developed nations and by 2060 in developing nations.Unfortunately, India still has the lowest overall score of all the countries across the board for digital fluency for women. This is something we should all take a long and hard look at if we hope to make any significant progress as a nation. THE AGE OF THE INTERNET AND E-COMMERCE HAS CREATED NUMEROUS OPPORTUNITIES FOR WOMEN TO COME INTO THEIR OWN AND EXPLORE BUSINESS OPPORTUNITIES THEY NEVER HAD BEFORE
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