| | AUGUST 20234Ever said "Let's Netflix and chill this weekend!" to anyone? Or asked someone one to "Google' it" during an argument? Business success cracks a new level when your brand name becomes a verb. Netflix started with a humble beginning in Scotts Valley, a small city in Santa Cruz County, California, United States, with a business model akin to Blockbuster, the vintage US-based movie & video game rental company. Google began in January 1996 as a research project by Larry Page and Sergey Brin when they were both PhD students at Stanford University in California. Something that both Google and Netflix did differently was that they anticipated the revolutionary transformation in customer demand with rising digitalization. You know the rest. Netflix wiped out Blockbuster ­ and the movie rental industry ­ entirely and Google almost became the synonym of good old internet surfing. However, digital transformation is much more than just a business strategy today. The massive scope of digitalization has created a whole new set of challenges for business leaders across the spectrum. Leaders in the digital era must master technical, managerial, and ethical competencies that were not as important before while staying at the cutting edge of emerging technologies. The power of data is more prominent than ever, and utilizing it is no longer an option. Additionally, business leaders must have a fair bit of emotional intelligence as the employee requirements and expectations have also been undergoing sea changes. While identifying which employees should be provided with what capabilities and resources to optimize production remains a huge challenge, especially amidst the hybrid work culture, the clouds are dark and rainy in cybersecurity. The irony is that you are logically required to adopt a zero-trust internet policy while still fully trusting your employees. Exciting times are ahead.Sujith VasudevanManaging Editoreditor@ceoinsightsindia.comBusiness of Converting Noun to Verb! Vol 04 · Issue 5 - 1 ·AUGUST, 2023 Publisher Alok Chaturvedi Managing Editor Sujith Vasudevan NoidaRohit Raghubanshi Garima Anandadvertise@ceoinsightsindia.comEditorial queries editor@ceoinsightsindia.comAdvertising ManagersSatyarth Lashkari To subscribeVisit https://www.ceoinsightsindia.com/subscribe/ or send emailto subscription@ceoinsightsindia.comMagazine Price is Rs. 150 per issuePublisher Alok ChaturvediPrinted and Published By Alok Chaturvedi on behalf of Info Connect Web Technolo-gies India Pvt. Ltd., and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published At No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017.Copyright © 2023 Info Connect Web Technologies India Pvt. Ltd., All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher. Senior Designer Girish M Designer Hari Shankar P AVP - Sales & Marketing Amrit SinghCirculation Manager Magendran Perumal Editorial Team Hima P. M. Roshan Akthar P. Tejaswini Editorial
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