| | MARCH 20234A few years ago, Nike, the American Footwear manufacturing company, introduced a new AR feature called `Nike Fit' in their e-Commerce app that allowed customers to measure the whole shape of both their feet and, in turn, find more accurately fitting shoes. This worked wonders for the company in reducing returns and exchanges. Similarly, in India, Lenskart.com, the eyewear retailer, was one of the early entrants into the AR space, introducing `3D Try On', a feature that shows you what a frame looks like on your face. Besides the obvious benefits of the tech advantage, something that worked well with these initiatives is that they elevated the product experience to another level. Today, be it any product, even an IT one, just the product doesn't cut it for customers. They are constantly on the hunt for overwhelming customer experiences. This highlights the need for Chief Product Officers to work in tandem with other departments, especially UI/UX and marketing, more than ever before. Beyond AR and other technology interventions and providing personalized experiences using AI and Data Analytics, attention to detail could go a long way in delivering exceptional user experiences. From advanced cursor interactions to dark mode, micro-interactions, clean user interfaces, gaming experiences, and responsive designs, little big things could make a whole world of difference to the user experience. However, coordination is the key to all these. But with the prevailing hybrid work culture, it is a huge challenge for CPOsDo let us know your thoughts.Sujith VasudevanManaging Editor editor@ceoinsightsindia.comCoordination is Crucial for CPOs Vol 04 · Issue 5 - 1 ·MARCH, 2023 Publisher Alok Chaturvedi Managing Editor Sujith Vasudevan NoidaRohit Raghubanshi Garima Anandadvertise@ceoinsightsindia.comEditorial queries editor@ceoinsightsindia.comAdvertising ManagersPrerna Khera To subscribeVisit www.ceoinsightsindia.com/subscribe/ or send emailto subscription@ceoinsightsindia.comMagazine Price is Rs. 150 per issueEditor Alok ChaturvediPrinted and Published By Alok Chaturvedi on behalf of Info Connect Web Technolo-gies India Pvt. Ltd., and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published At No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017.Copyright © 2023 Info Connect Web Technologies India Pvt. Ltd., All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher. Senior Designer Girish M Designer Vayshnavi pdAsokan s.vVP - Sales & Marketing Amrit SinghCirculation Manager Magendran Perumal Editorial Team Heena Kousar Hima P. M. Keerthana Kantharaj Roopalatha H.Editorial
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