| | FEBRUARY 20234The dynamic technology landscape combines with the hybrid work culture trend, creating an increasing need to transform organizations digitally. Make no mistake, getting the digital transformation right is arduous, to say nothing of the constant need to improve customer experience. But these two aspects within the organization create an explosive environment as it's a perfect milieu for cyber-attackers to thrive. While the exponential growth of the internet and cloud and IT industry became a silver lining to the pandemic, the cyber attackers unleashed themselves on this opportunity, and the consequences were catastrophic. According to US-based cyber security firm Norton, India witnessed over 18 million cyber-attacks and threats, with an average of nearly 200,000 threats every day in the first three months of 2022. It's no rocket science that, regardless of the size of your business, there is always the sword of Damocles hanging over organizations. It would help if you built a safer atmosphere around your business by securing the services of cybersecurity specialists. On the flip side, organizations don't have the luxury of trial & error in marketing. Today, marketers must turn to the most reliable source of information: Customer data. By now, we all know that Data helps to gain better clarity about the target audience and equips organizations with the ability to build stronger connections with potential customers. Most importantly, when the entire consumer market demands unique experiences with every transaction, marketers can offer consumers personalized suggestions relevant to them. This leads to higher conversion rates, greater customer loyalty, more new customers, increased customer satisfaction, and more. Modern-day leaders need to perfect all these aspects to keep sailing. Sujith VasudevanManaging Editoreditor@ceoinsightsindia.comA Mixed Bag of Challenges & Opportunities Vol 04 · Issue 5 - 1 ·FEBRUARY, 2023 Publisher Alok Chaturvedi Managing Editor Sujith Vasudevan Manager - DesignPrabhu Dutta A.R.N RayAssistant EditorHeena Kousar NoidaRohit Raghubanshi Garima Anandadvertise@ceoinsightsindia.comEditorial queries editor@ceoinsightsindia.comAdvertising ManagersNilesh Singh To subscribeVisit www.ceoinsightsindia.com/subscribe/ or send emailto subscription@ceoinsightsindia.comMagazine Price is Rs. 150 per issueEditor Alok ChaturvediPrinted and Published By Alok Chaturvedi on behalf of Info Connect Web Technolo-gies India Pvt. Ltd., and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published At No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017.Copyright © 2023 Info Connect Web Technologies India Pvt. Ltd., All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher. Senior Designer Girish M Hari Shankar P AVP - Sales & Marketing Amrit SinghCirculation Manager Magendran Perumal Editorial Keerthana Kantharaj Roopalatha H Hima P. Editorial
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