| | OCTOBER 20244Digital transformation and technology intervention have long changed the way we do business. Today, we are at a level wherein the debate about Artificial Intelligence replacing human jobs is heating up. The corporate ecosystem in India has a real opportunity to embrace the digital transformation revolution, being at the right place at the right time and using the right technology. According to a report by Meticulous Research, the global Digital Transformation Market size, which was worth $695.5 billion in 2023, is projected to achieve a market size of $3,144.9 billion by 2030, growing at a CAGR of 24.1 percent from 2024 to 2030. While this sounds like an amazing opportunity, it comes with a myriad of challenges, ranging from branding & marketing to cybersecurity. Marketing is at a juncture where a campaign has the potential to make or break a brand overnight. A few months ago, the clothing brand Levi's faced significant backlash for incorporating AI-generated models into its online marketing campaigns. The controversy stemmed from the company's partnership with Lalaland.ai, a firm specializing in creating AI-generated fashion models. Levi's aimed to "create a more inclusive, personal, and sustainable shopping experience" by showcasing diverse body types and skin tones. However, critics quickly labeled the company as "lazy," "problematic," and even "racist," arguing that Levi's could have employed real models from diverse backgrounds instead of artificial ones. Cyber Security is a whole different ball game. The average annual cost of cybercrime is expected to increase from $8.4 trillion in 2022 to more than $23 trillion in 2027. According to reports, India-based organizations recorded the second-highest number of weekly attacks per organization in Q2 2024 in the APAC region. This marked a 46 percent year-over-year increase in cyberattacks, compared to 30 percent witnessed globally. It's a dire warning for business leaders in the country.Sujith VasudevanManaging Editoreditor@ceoinsightsindia.comMake or Break, Overnight! EditorialVol 05 · Issue 02 - 10 ·OCTOBER, 2024 Publisher Alok ChaturvediSenior Designer Girisha M Visualisers Madhusmita Sahoo Antony Arnold FNoidaRohan S Jaspreet K Niteesh Pandey advertise@ceoinsightsindia.comEditorial queries editor@ceoinsightsindia.comAdvertising ManagerRahul Das PattanikTo subscribeVisit https://www.ceoinsightsindia.com/subscribe/ or send emailto subscription@ceoinsightsindia.comMagazine Price is Rs. 150 per issuePublisher Alok ChaturvediPrinted and Published By Alok Chaturvedi on behalf of InfoConnect Web Technologies India Pvt. Ltd., and Printed at Executive Prints - 113/7, Ground floor, Old madras road, Halasuru, Bangalore - 560008 and Published At No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017.Copyright © 2024 Info Connect Web Technologies India Pvt. Ltd., All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher.GM - Sales & Marketing Amrit SinghCirculation Manager Magendran Perumal Editorial Roshan Akthar Keerthana Kantharaj Roopalatha H Viswanathan A Managing Editor Sujith Vasudevan
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