| | JUNE 202119AI uses image, speech, and face recognition sys-tems to analyze audience sentiment. It recognizes and interprets facial expressions like smiles and excite-ment; crowd response like a sudden change in voice and tone to create "heartbeat" moments. This focus on capturing metadata is instrumental in mining actionable information which helps in:1. Automation for quick short-form videos.The attention span of the audience on one specific video is a rising concern to content creators, market-ers, and advertisers. Viewers tend to skip the long-form video and are more interested in shorter more snackable content pieces. This audience response to content, forces content creators to reshape video ad-vertisement strategies completely. Short-form videos with rich content get the highest audience engage-ment and AI can help in producing it at a scale with an increased speed to market. 2. Real-time graphic editing for improvised event visualization.Graphic elements, animations, and computer-generat-ed characters (CG) are useful to make videos more en-tertaining and attractive. In sports especially, content broadcasters may require adding real-time graphics or CG characters to recreate event occurrence on an assumption basis; explain highlights like player/ball movement like foul, offside. AI can generate real-time graphical statistics for the audience's consumption. It also simplifies tracking every individual player's movement on the field, mak-ing for a more immersive experience for the viewer as they can view the game from unique perspectives be-yond the single-camera stream. Cognitive technology integrates data-driven assets and visual effects in re-al-time to create beautifully designed content. More-over, marketers can insert brand elements like logo, brand slogan, and more for promotional purposes. 3. Audio interpretation for video transparency.Brands are increasingly looking for audio enhance-ment in video content. Consumers have started streaming videos, movies, and sports in their pre-ferred language. Thus, targeting an audience world-wide is successful only when the content delivery is in the most common or local languages. This shift has brought the necessity of adding language options for captions, audio, and subtitles. The viewer perceives the transparency of video content and understands it without interruption when audio interpretation is used. A strong deep learning neural network algorithm helps AI transform voice to text. The ability to automatically translate any audio into multi-language subtitles aids with regional vid-eo targeting. Live transcriptions, captioning, and lan-guage translations are all automated using a neural network algorithm. AI automates major time-intensive tasks which involve frequent manual inputs. It minimizes human intervention and long post-production activities like video editing. With metadata tagging and contextu-alization, extracting desired content pieces become faster. Clipping the rich data-led video content and converting it into small bite-sized videos is easy. The right use of technology allows content users to easily engage with their audience with multiple short-form videos like reels, teasers, and highlights.ConclusionAudience needs have constantly been changing over the years. From Television sets to streaming video con-tent directly on their devices, the audience has shifted their choices and preference. To service their chang-ing needs, content creators need to leverage technolo-gy at its best. The derivatives of AI mold video content strategy as per evolving needs of the audience. The facial recognition system identifies facial ex-pressions to make emotional content. Metadata tag-ging enables rich-video data extraction. Real-time graphic editing is useful for promotional purposes and drives more engagement. A speech-to-text con-version system enables better video understanding to a multi-lingual audience. And for such artificial intelligence proves as a one-stop solution making the video production process smarter, agile, and more ef-ficient. AUDIENCE NEEDS HAVE CONSTANTLY BEEN CHANGING OVER THE YEARS. FROM TELEVISION SETS TO STREAMING VIDEO CONTENT DIRECTLY ON THEIR DEVICES, THE AUDIENCE HAS SHIFTED THEIR CHOICES AND PREFERENCE
< Page 9 | Page 11 >