| | SEPTEMBER 202219Prime securities faced challenges toraise debt for any leverage or risktaking activity. Therefore, the firm gradually moved into the advisory only position, away from capital intense operationspromoter is easier, Prime Securities faced challenges to raise debt for any leverage or risk taking activity. Therefore, the firm gradually moved into the advisory only position, away from capital intense operations. Prime Securities now defines the business as RoI (Return on Intellectual Property) and RoNW (Return on Net Worth). In other words, Prime Securities uses its intellectual property that is its structuring skills and its network in the marketplace, to make deals happen. This in turn, leads to a corollary in the firm earning fees. "Money needs to be an output, not an input to make things happen, that's the quintessential learning", adds Jakes. Over the span of 30 years, Prime Securities has maintained its independence. According to Jaya's assessment, Prime Securities has a whole host of friends and professional acquaintances it has worked with, that have helped and also shaped the organization. Thus, the network, one has developed be it as a result of the IIMA or IIT Delhi circuits or the professional world that one operates in, has been largely responsible for the kind of deals Prime has made and the consequent longevity it has enjoyed. Prime Securities, as an organization, has led with examples in terms of sustainable growth. Jaya ensured that every individual in the firm is aligned or in agreement with the direction being taken. Everybody has been a part of the journey, which as Jakes mentions, is `hugely satisfying'. This is how the firm made it through 30 years of ups & downs, with head held high, and foot on the ground. Should a historian pen down the history of capital markets over these three decades, Prime Securities should be a humble part of that piece of literature. To be DispensableN. Jaya intends to become a `dispensable' leader, rather than an indispensable one. While the pandemic has redefined longevity, organizations really need to move beyond individuals, founders, promoters, and many. As a professional CEO, Jaya defines dispensability as the ability to move on. Also, as the head of Prime Securities, the CEO aims to hire more young talent in order to tackle the cut-throat competition of raising money for startups. "We are geared towards making ourselves younger, more nimble, and far more flexible in this ever-changing world", concludes Jaya.
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