| | DECEMBER 20238Zee Entertainment Enterprises has partnered with Nasscom for the recently introduced Generative AI Foundry program, aimed at fostering innovation and growth within the startup ecosystem. This collaboration involves ZEE's Technology and Innovation Centre, focusing on supporting and enabling jointly developed generative AI solutions specifically tailored for India's media and entertainment industry.Nasscom and ZEE's Technology and Innovation Centre collaborated on a joint initiative, organizing a single-day workshop aimed at discovering mutual interests and investigating potential partnerships. During this workshop, ZEE hosted 14 startups from Nasscom's Generative AI Foundry program at the ZEE Technology & Innovation Hub in Bengaluru. Through this distinctive effort, the company aims to stimulate collaborative growth and empower these chosen startups to excel in the constantly evolving field of AI.Nitin Mittal, President of Technology & Data at ZEE, conveyed excitement about commencing this collaborative journey with Nasscom, intending to shape the future of India's AI community. The alignment between their endeavors, Nasscom's commitment to nurturing tech startups, and ZEE's leadership in media innovation represent not just a convergence of ideas but a fusion of visionary perspectives poised to define the industry's forthcoming stage. As a frontrunner in India's Media and Entertainment landscape, this partnership underscores their dedication to enhancing consumer experiences through digital technologies. ZEE believes that such partnerships play a pivotal role in propelling startup growth and fostering innovation in India's AI landscape. ZEE ENTERTAINMENT AND NASSCOM COLLABORATE TO SUPPORT AI STARTUP GROWTHMERCEDES-BENZ INDIA COLLABORATES WITH IISC FOR EV RESEARCHIN FOCUSIN FOCUSMercedes-Benz Research and Development India (MBRDI) has unveiled a substantial partnership with the Indian Institute of Science (IISc) focused on advancing electric vehicle (EV) research. Under a two-year Memorandum of Understanding (MoU), the collaboration aims to facilitate joint research endeavors and pioneer innovative solutions, particularly within the EV sector.Manu Saale, MBRDI's Managing Director and CEO, views this collaboration between industry and academia as a catalyst for delivering state-of-the-art innovations aligned with evolving industry and consumer demands. Saale expressed enthusiasm, stating, "We are eager about the prospects of closely collaborating with the Indian Institute of Science and anticipate showcasing the finest of Indian engineering research on a global platform".The central aim of this partnership revolves around initiating a paradigm shift in engineering methodologies and undertaking extensive, long-term research projects. By emphasizing the utilization of their respective strengths, encompassing existing infrastructure and academic programs, both MBRDI and IISc aim to harness their capabilities for mutual growth. Goindan Rangarajan, IISc's Director, underscored the significance of this collaboration in propelling research and innovation in sustainable mobility and EVs.Rangarajan emphasized, "The partnership strengthens our commitment to fortify industry-academia collaborations that can yield substantial impacts in the years ahead". Additionally, the collaboration involves the Foundation for Science Innovation and Development (FSID), tasked with overseeing IISc's engagements with the industry. FSID plays a crucial role in facilitating access to IISc's reservoir of knowledge and resources to ensure seamless collaboration.
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