| | JUNE 20249Tata Technologies, a global product engineering and digital services company, announces the launch of the 2nd edition of Tata Technologies InnoVent hackathon in collaboration with Microsoft and Tata Motors. This collaborative initiative aims to engage engineering students across India, providing them with a platform to showcase their creativity and innovations that address the challenges faced by the manufacturing industry. This year's hackathon focuses on Generative AI-enabled innovations that deliver value across the product development value chain, including product engineering, manufacturing, and customer experience.Tata Technologies will empower the top project team/s with the innovation tools and technologies needed to develop scalable innovations. The Subject Matter Experts (SMEs) from Tata Technologies will mentor and guide the top-performing project team/s to scale their projects. Microsoft will offer top team/s complimentary access to Azure resources and project mentoring through the Azure community, while Tata Motors will help define real-world challenges and support the commercialization of top projects.The hackathon is open to 3rd and 4th year engineering students across India and encourages inclusive participation, inviting entries from women engineers and differently-abled team members, thus reinforcing its commitment to diversity and inclusion.Himani Agrawal, Country Head ­ Azure, Microsoft India and South Asia says, "Microsoft looks forward to collaborating with Tata Technologies for the InnoVent Hackathon, empowering the next generation of innovators. By providing a scalable Gen AI Azure environment and access to the wider Azure community, we aim to help students accelerate the development of their innovations. We look forward to the impact of this collaboration.""Generative AI is revolutionizing product design for enhanced customer experiences. We are excited to partner with Tata Technologies for the InnoVent Hackathon to foster innovations addressing real-world challenges. By mentoring and supporting promising projects, we aim to inspire future engineers to drive automotive innovation. I look forward to witnessing the pioneering solutions and meeting the finalists on Demo Day," says Patuschka Sven, Chief Technology Officer, Tata Motors Passenger Vehicles. and Tata Passenger Electric Mobility."This year's focus on Generative AI highlights its transformative potential for the future of manufacturing and the importance of nurturing fresh ideas from young minds. We are particularly excited to see contributions from women and differently-abled innovators, as this reflects our deep commitment to inclusivity and our efforts towards engineering a better world for all," adds Singh. TATA TECHNOLOGIES COLLABORATES WITH MICROSOFT & TATA MOTORS TO DRIVE INNOVATION WITH THE INNOVENT HACKATHONIN FOCUS
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