| | OCTOBER 20218Nearly a decade ago, no one would have believed that a common man can also become an influencer and promote a brand. Thanks to social media, the common man's dream has transpired into reality. A few people among all have created a niche for themselves through their unique concepts and presentation on social media platforms like Pinterest, Instagram, Facebook, TikTok and many others. They have not just garnered tons and millions of fan following, but also have created an Influencer Marketing: Every Brand's 'Must Have' Marketing StrategyBY CEO INSIGHTS TEAMIN FOCUS
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