| | SEPTEMBER 20224The total number of land holdings in Punjab is 10.93 lakh, out of which 2.04 lakh (18.7 percent) are marginal farmers, 1.83 lakh (16.7 percent) are small farmers, and 7.06 lakh (64.6 percent) farmers hold land above two hectares. While piloting a mission to penetrate the agriculture realm with technology in Punjab, we must take notes on the success of the e-commerce industry. The whole idea needs to be carefully built around drastically turning around farmers' convenience and experience. It's easier said than done because of the disparity between theoretical knowledge and hands-on agriculture experience. Simply providing them with information about different kinds of crops and climates wouldn't cut it. In a recent interview, something Ramesh Doraiswami, Managing Director & CEO, National Bulk Handling Corporation, told me was similar in nature. "Having a grassroots-level understanding of the dynamics of agricultural business is important for anyone who's trying to understand and solve its problems. It's never about creating an app. There's a huge, critical element of operations involved," he said. The Indian agritech industry is expected to grow at a CAGR of ~32.0 percent till 2025. But to hack into these opportunities, the agritech leaders must have the big picture in mind and focus on providing the comprehensive, world-class experience the farming community deserves. The agriculture community needs to have everything at their fingertips, from delivering farm inputs at the doorsteps to farm management, from quality management & traceability to tech-enabled supply chain & output market linkages and financial services. So far, the influx of funds to the sector is also skewed towards startups serving these five sectors. Sujith VasudevanManaging Editoreditor@ceoinsightsindia.comTech-ade of Agriculture in PunjabEditorial Vol 04 · Issue 5 - 1 · September, 2022 Publisher Alok Chaturvedi Managing Editor Sujith Vasudevan Manager - DesignPrabhu Dutta A.R.N RayNoidaRohit Raghubanshi Garima Anandadvertise@ceoinsightsindia.comEditorial queries editor@ceoinsightsindia.comTo subscribeVisit www.ceoinsightsindia.com/subscribe/ or send emailto subscription@ceoinsightsindia.comMagazine Price is Rs.150 per issue.Editor Alok ChaturvediPrinted and Published By Alok Chaturvedi on behalf of InfoConnect Web Technolo-gies India Pvt. Ltd., and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published At No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017.Copyright © 2022 InfoConnect Web Technologies India Pvt. Ltd., All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher. Senior Designer Girish M Amit VermaVP - Sales & Marketing Amrit SinghCirculation Manager Magendran Perumal Editorial Keerthana Kantharaj Sthitaprajnya Panigrahi Roopalatha H Tanuja Akkanavar Shirly Pabisha T
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