| | JANUARY 20214 There is a lot of noise around agriculture now. Some negative and mostly positive. With people realizing that organic farming and integration of technology into agriculture are two factors that cannot be ignored at any cost, many young techies have left their cozy corporate jobs to venture into the world of agriculture and use their tech-knowhow to make agriculture a better career option while providing better yields. These individuals are not just making agriculture look savvy but also making way for others to follow the suite as our past had mostly seen people leaving farming for a better lifestyle in the urban areas.However, as rosy as it may seem, the task is equally difficult. Gaining trust as the first time farmer, cultivating organic crops and integrating technology into the field are all equally challenging, especially for those who doesn't have any family background in agriculture. One such instance is a friend of mine from Pune who is trying to balance his time between his corporate job and agriculture, thanks to COVID that provided him the opportunity to explore farming. He has not just stepped into the modern-farmer shoes but has also created a slew of opportunities to earn from his farm using technology. Indeed something we all friends envy him for! Jokes apart, but we need more leaders who can make agriculture a likeable profession and find ways to deal with the natural and man-made challenges to ensure continuous earning for the farmers. This could be by creating better technology solutions for their needs, even if we have to first learn it from other friend-countries like Israel. Yes, leaders are those who don't shut the learning doors despite being recognized as a pioneer. We at CEO Insights spoke to several leaders in agriculture industry to understand their plight, their challenges, solutions, and how as leaders, they are addressing these concerns. We have featured some of the interviews in our current edition of CEO Insights Magazine's `Top 10 Leaders in Agriculture ­ 2021'. The names were shortlisted by our Editorial Team and panel of experts comprising of industry veterans, investors, CEOs and professionals. Read to know about them.Do let us know what you think! Anamika SahuManaging Editoreditor@ceoinsightsindia.comEditorialIntegrating Technology for Better Agriculture ­ The MantraVol 03 · Issue 11 - 1 · January, 2021 Publisher Alok Chaturvedi Managing Editor Anamika Sahu Editorial Aveek Pal Chaudhuri Avinash Roy Emmanuel Christi Das Mandvi Singh Group Art DirectorAshok KumarAdvertising Managers Ashu Sethi Shivam AgarwalNoida Rohit Raghubanshi Garima Anandadvertise@ceoinsightsindia.comEditorial queries editor@ceoinsightsindia.comTo subscribeVisit www.ceoinsightsindia.com/subscribe/ or send emailto subscription@ceoinsightsindia.comCover price is Rs.150 per issue.Editor Alok ChaturvediPrinted and Published By Alok Chaturvedi on behalf of BizprintMedia Technologies Pvt Ltd and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published At No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017.Copyright © 2021 BizprintMedia Technologies Pvt Ltd, All rights reserved. Repro-duction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsi-bility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accord-ingly, no liability is assumed by the publisher. Design S.Sivasankar Vetrivel SVP - Sales & Marketing Amrit SinghCirculation Manager Magendran PerumalCorrespondents Sigma Mohanty Subhadarshani Mohantysiliconindia | | October 202067 | |SEPTEMBER 201940Consultants Review | |JUL-AUG 201940Consultants ReviewRNI.REG.NO.KARENG04591
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