| | DECEMBER 202319was approximately INR 6,500 in 2022, with a predicted CAGR of 2.7 percent from 2023 to 2027. To cater to the growing number of domestic travelers, hotels in India are employing various strategies, such as:1. Affordable Accommodation Budget hotels have gained popularity among millennial travelers seeking authentic experiences over luxurious amenities. These hotels provide essential services such as Wi-Fi, air conditioning, and toiletries, as well as breakfast and other meals. By offering clean rooms, friendly service, and convenient locations, many budget hotels successfully deliver a comfortable and enjoyable stay for guests.2. Hygienic & Safe AccommodationThe COVID-19 pandemic has heightened travelers' awareness of hygiene and safety. Hotels have implemented stringent safety protocols and hygiene standards to ensure guests' well-being. Measures include regular cleaning and sanitization of rooms and public areas, contactless check-in and check-out, temperature checks, and increased availability of hand sanitizers and other disinfectants.3. Local ExperiencesDomestic travelers increasingly seek unique experiences that showcase local culture and traditions. To meet this demand, hotels offer activities such as culinary tours, heritage walks, and cultural shows. These immersive experiences provide travelers with a deeper understanding of the places they visit, making their trips more memorable.4. Digital TransformationThe pandemic has accelerated the adoption of digital technology in the hotel industry. Enhancing guest experience and safety, hotels have introduced digital solutions like contactless check-in and check-out, digital menus, and mobile payments. These technologies offer guests greater convenience and flexibility while streamlining hotel operations and reducing costs.5. Wellness & SustainabilityWith growing emphasis on health and sustainability, hotels invest in facilities and services that promote well-being and environmental responsibility. This includes fitness centers, spas, healthy dining options, and eco-friendly practices such as water and energy conservation, waste reduction, and locally sourced materials.In conclusion, India's hotel industry is evolving to meet the needs of domestic travelers. As domestic travel continues to drive the growth of the hotel sector in India in 2023 and beyond, hotels that provide affordable, safe, and unique experiences will thrive in this new era. India's hotel industry is evolving to meet the needs of domestic travelers. As domestic travel continues to drive the growth of the hotel sector in India in 2023 and beyond, hotels that provide affordable, safe, and unique experiences will thrive in this new era
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