| | APRIL 20234Catering to a whopping 140 crore population, the diagnostic industry in India is highly unorganized, constituting a high degree of fragmentation with over 1,00,000 labs. While the vast nature of the market calls for unique, India-centric business models, the healthcare industry becoming more evidence-based and clinical investigations-centric has ensured that the diagnostics organizations have no room for anything less than world-class quality. This has inevitably polished out high-octane competitiveness among large diagnostic chains and startups alike. In the process, there has been a phenomenal rise in the use of technology, which has become an integral part of the sector's efforts to improve customer experience and support clinical decisions.A case in point is the Direct-to-(Patient's)Home health-care model - taking diagnostics and therapies to the patient's home is something the pharmaceutical industry has been talking about for quite some time. Suddenly, during the COVID-19 lockdowns, it was the only choice left, as the hospi-tals were focused on COVID. This forced the industry to adopt the alternative strategy of taking the therapies to patients' homes, and telemedicine technologies became an elixir.In a recent interview with CEO Insights, Dr.Om Manchanda, Managing Director, Dr Lal PathLabs, says, "There are two dimen-sions to how emerging technologies are transforming diagnostics. The first dimension is the service experience. Achieving faster turnaround time is a crucial aspect of improving customer expe-rience. Hence, today, technology intervention is virtually in every aspect of the diagnostic cycle--ranging from process automation in the lab to mobile app-based experience." We have handpicked a few stories from the diagnostics industry. Do let us know your thoughts.Sujith VasudevanManaging Editoreditor@ceoinsightsindia.comTech-Powered, Experience-Centric Diagnostics Vol 04 · Issue 5 - 1 ·APRIL, 2023 Publisher Alok Chaturvedi Managing Editor Sujith Vasudevan NoidaRohit Raghubanshi Garima Anandadvertise@ceoinsightsindia.comEditorial queries editor@ceoinsightsindia.comAdvertising ManagersPrerna Khera To subscribeVisit https://www.ceoinsightsindia.com/subscribe/ or send emailto subscription@ceoinsightsindia.comMagazine Price is Rs. 150 per issuePublisher Alok ChaturvediPrinted and Published By Alok Chaturvedi on behalf of Info Connect Web Technolo-gies India Pvt. Ltd., and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published At No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017.Copyright © 2023 Info Connect Web Technologies India Pvt. Ltd., All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher. Senior Designer Girish M Designer Hari Shankar P AVP - Sales & Marketing Amrit SinghCirculation Manager Magendran Perumal Editorial Team Heena Kousar Hima P. M. Keerthana Kantharaj Roopalatha H.Editorial
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