| | SEPTEMBER 20224Thanks to blockchain, which was only understood by online gamers once, the concept of the metaverse has really arrived now. But blockchain as a technology is not all about cryptocurrencies and the metaverse. Walmart has been using blockchain technology to not only digitally transform its supply chain and reduce the time it takes to track the source of food contamination. It has been tremendously effective too. How? In 2020, an E. coli outbreak spread like wildfire in the US across 19 states. Around 20 people were hospitalized. The calamity traced back to leafy greens, and the industry spent millions of dollars notifying the public as well as tracing and removing the contaminated vegetables from the market. Well, blockchain could have prevented or at least made disaster management way easier. Walmart now requires all suppliers of leafy green vegetables to upload data onto a blockchain. This helps the company real-time track produce right back to the farm it came from. In the event of batch contamination, the company is able to trace contaminated food within seconds versus the weeks-long manual process. This is invaluable during times of product recall. Walmart indeed is not alone; Nestlé uses a blockchain to trace the growing origins of its Rainforest Alliance-certified coffee brand. This helps the brand guarantee the sustainability practices of the coffee growing. On the other hand, the consumer can simply scan a QR code on the packaging to real-time view information on farmers, the time of harvest, the roasting period, and even the transaction certificate for their coffee's specific shipment. Bumble Bee Foods records its yellowfin tuna operations on a blockchain--from the moment it's caught to when it's sold in the shops. Sujith VasudevanManaging Editoreditor@ceoinsightsindia.comBlockchain Could Re-establish F&B Trust Editorial Vol 04 · Issue 5 - 1 · September, 2022 Publisher Alok Chaturvedi Managing Editor Sujith Vasudevan Manager - DesignPrabhu Dutta A.R.N RayNoidaRohit Raghubanshi Garima Anandadvertise@ceoinsightsindia.comEditorial queries editor@ceoinsightsindia.comTo subscribeVisit www.ceoinsightsindia.com/subscribe/ or send emailto subscription@ceoinsightsindia.comMagazine Price is Rs.150 per issue.Editor Alok ChaturvediPrinted and Published By Alok Chaturvedi on behalf of Info Connect Web Technolo-gies India Pvt. Ltd., and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published At No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017.Copyright © 2022 Info Connect Web Technologies India Pvt. Ltd., All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher. Senior Designer Girish M AsokanVP - Sales & Marketing Amrit SinghCirculation Manager Magendran Perumal Editorial Keerthana Kantharaj Sthitaprajnya Panigrahi Roopalatha H Tanuja Akkanavar Shirly Pabisha T
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