| | MARCH 20228IN FOCUSTHRIVE & GENESYS PARTNER TO HELP BUSINESSES COUNTER THE EMPLOYEE BURNOUT CRISISBY CEO INSIGHTS TEAMGenesys, a leader in cloud customer experience orchestration, and Thrive, the behaviour change technology company founded by Arianna Huffington, are partnering to help organizations transform their relationship with employees. The best customer experiences start with happy employees. Yet today, employee well-being has become the most urgent workplace issue of our time.Thrive and Genesys recognize technology has a powerful role to play. But technology focused solely on business efficiency and effectiveness won't enable better employee relationships and only serves to fuel more burnout. To improve the employee experience, Thrive and Genesys are introducing a first-of-its-kind solution that enables organizations to embed well-being tools directly in the workflow itself so workers can de-stress, reset and recharge in real time. Results from an early pilot with a Fortune 10 retailer showed both improved employee well-being and increased customer satisfaction."Thrive is on a mission to end burnout. It starts with reshaping the employee experience by giving employers tools to foster individual well-being. Together with Genesys, we're embedding well-being experiences into everyday workflows, which is key for the sustained mental health and resilience of employees", said Arianna, Thrive's Founder & CEO.While the global epidemic of employee stress and burnout was growing even before the pandemic, it now has been compounded, as many people begin their third year of remote or hybrid work. The blurring of the lines between work and home has created an always-on culture that leaves no time to decompress. Employees everywhere are buckling under sustained, cumulative stress. This has fueled `The Great Resignation' and has accelerated the growing mental health crisis.Organizations can reinvent their relationship with employees by taking an empathy-first approach. That's why Thrive and Genesys created a solution aimed at improving people's overall well-being, helping them to achieve more clarity, balance and focus on the job. With Thrive Reset for Genesys, the customer experience industry now has an employer-initiated stress intervention solution for frontline workers that is science-backed and designed to focus on the root causes of burnout."Many workplaces today are optimized for efficiency and effectiveness. That results in people feeling overworked and their contributions being undervalued. With Thrive, we can shift the way businesses use technology to create personalized, empathetic employee experiences", said Tony Bates, Genesys' Chairman & CEO.Empathy-enabled Technology: The Future of Customer & Employee ExperiencesAcross industries, customer service departments have been a critical lifeline for consumers, who have required unprecedented levels of support to deal with challenges related to the pandemic, economic volatility, and societal strain. At the same time, many contact centre employees have been stretched thin, handling increasingly tense customers while working virtually from an isolated environment for organizations that are short-staffed. According to a Cornell University study, nearly 90 percent of contact centre operators report high or very high-stress levels. BUSINESSES USING GENESYS TO ORCHESTRATE THEIR CUSTOMER EXPERIENCES HAVE A PROACTIVE WAY TO HELP THEIR EMPLOYEES COURSE-CORRECT FROM STRESS IN 60 SECONDS BASED ON PROVEN NEUROSCIENCE METHODOLOGY
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