| | NOVEMBER 20219How Digital Transformation is Revolutionizing the e-Commerce Furniture IndustryInteractive Technology: Along the lines of customization, tech-nological advancements such as interactive applications are allow-ing customers to change the finish, size, styles, colours, as well as types of fronts, handles, and countertops to transform their traditional decor setting into modern homes. Tech-nologies in e-Commerce furniture industry have also played a vital role in mending the relationship between customers and supplier/manufacturer/retailer.Product Customization: With the help of the technology, cus-tomization and personalization are becoming more common for e-Commerce retailers. It's enabling them to tailor-made the furniture according to the needs of every customer. For any business, it is important to develop long-lasting relations in order to build customer loyalty over the years and further create a robust market reputation. Today, customers demand unique, mechanical chic furniture and this can be made possible through personalization. They are vocal and clear about their needs & wants, which makes it easier for the manufacturer to understand and offer customized furniture that meets their needs. Choosing the right furniture for a home can be a daunting task, even the slightest details matter. Giving consumers the ability to combine colours, fabrics, finishes, and other details in a few clicks with a simple prod-uct configuration, can enhance their experience and increase your conversions. Apart from that, lever-aging the technology in-store can help you create an endless aisle. By using this strategy, you can bring the online experience in-store and empower sales representatives to sell more.Visual Search Technology: In parallel with the advancement of visual technology, the world is wit-nessing an increasing number of companies getting ready for visual search. While the visual search isn't expected to replace text-based search entirely any time soon, as it will inevitably disrupt the way people search for products in the upcoming years. This will be addi-tionally fuelled by the adoption of 5G networks, which will enable the movement of larger amounts of data and visual information. Visual search has been around for years, specifically on the search engines of Google Images, Amazon, Way-fair, Pinterest, and many more. This is one more tool that marketplaces use to pitch furniture retailers to list their products on their market-place. However, lately, the visual search has grown tremendously in terms of technological power that guarantees wider user adoption.Summing-upThe fundamental difficulties faced by the segment are identified with competition from overseas due to India having a low generation costs, weak protection against licensed technology rights, depleting work-force, and conservation measures on global markets. In order to precede the endeavour and flourish in the worldwide furniture industry, a new and developing organizations need to profoundly comprehend the difficul-ties and chances to grow ahead
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