| | APRIL 202319To set-up the brand globally, it is very necessary to understand the local consumer behaviour, culture, festivals, liking & disliking, business pattern, and so on, we need to formulate the strategy keeping in mind above all aspectsthe brand image, A happy consumer is a best brand ambassador of a brand, a good advertisement can't convince a consumer with compare to a happy consumer communicate with potential buyer. So, after sales service is very important while you are establishing a brand.What are the steps required to find and retain customers?1. Market Research: It is a key tool to find the customers, company needs to do market research periodically to check the channel & consumer behaviour and business pattern. 2. Effective Marketing: Brand have to have fool proof product information flow from channel to consumers, your promotions should have clear information about products.3. Products: Your product needs to be unique, different from competition & up to date to consumer to retain them.How effective can products achieve the same?We have to understand a difference between a product and a brand, sometimes even an inferior product sells well under a good brand name while this do not vice-versa in the real world. So, we have to keep working on brand building no matter we do have good product or not. Once it's decided to expand the brand, what are the steps to follow to support this while ensuring to maintain consistent brand experience for customers?Expand the brand should be step by step and we can use one place success story to another place or experience of failure to be caution. It is depended upon the market where brand is moving, all the aspect as I describe in point 1 is necessary to measure going forward. What do you suggest in choosing the right technology tool to support every business requirement?The way electronic/IT consumer products are moving, e-Commerce is the key to reach maximum consumers, either national e-Tail like amazon/flipkart or domestic e-Tail like mdcomputers.com/XRIG.com/MVP.in everyone is trying their best to optimise the online platform to bring on the platform. AI related Softwares are helping them to find about consumer behaviour, their buying patterns, their liking etc. to make buyer experience great and buyer should be happy with their purchase.What is your advice to upcoming leaders in this position while unlocking new opportunities?I would advice that there is no short-cut, one have to deep dive in to the products & their Job what they want to admire. One has to be up to date with the market knowledge, listen to team, do the things patiently. Always be a learner and lead by examples. Always use 'We' rather I when you are working in a team.
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