| | MARCH 20218INFLUENCER MARKETING: EVERY BRAND'S 'MUST HAVE' MARKETING STRATEGYN early a decade ago, no one would have believed that a common man can also become an influencer and promote a brand. Thanks to social media, the common man's dream has transpired into reality. Today there are many people out of the lot that have created a niche for themselves through their unique concepts and presentation on social media platforms like Pinterest, Instagram, Facebook, Tik Tok and others. They have not just garnered tons and millions of fan following but have created an vertical in the marketing industry called Influencer Marketing.Today brands use such influencers to promote their offerings, though one thing remains common among their ­ brand persona they relate to. Once a rarely populated segment, today social media influencers have almost saturated the market and some even got caught up in fraud. Despite all these, today influencer marketing is driving the communication strategy for many brands. This is why the global influencer IN FOCUSBy CEO Insights Team
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