| | OCTOBER 20219Interactive Technology: Along the lines of custom-ization, technological advancements such as interac-tive applications are allowing customers to change the finish, size, styles, colours, as well as types of fronts, handles, and countertops to transform their tradition-al decor setting into modern homes. Technologies in e-Commerce furniture industry have also played a vital role in mending the relationship between customers and supplier/manufacturer/retailer.Product Customization: With the help of the tech-nology, customization and personalization are be-coming more common for e-Commerce retailers. It's enabling them to tailor-made the furniture according to the needs of every customer. For any business, it is important to develop long-lasting relations in order to build customer loyalty over the years and further cre-ate a robust market reputation. Today, customers de-mand unique, mechanical chic furniture and this can be made possible through personalization. They are vo-cal and clear about their needs & wants, which makes it easier for the manufacturer to understand and offer customized furniture that meets their needs. Choosing the right furniture for a home can be a daunting task ­ even the slightest details matter. Giving consumers the ability to combine colours, fabrics, finishes, and other details in a few clicks with a simple product configu-rator, can enhance their experience and increase your conversions. Apart from that, leveraging the technolo-gy in-store can help you create an endless aisle. By us-ing this strategy, you can bring the online experience in-store and empower sales representatives to sell more.Visual Search Technology: In parallel with the ad-vancement of visual technology, the world is witness-ing an increasing number of companies getting ready for visual search. While the visual search isn't expect-ed to replace text-based search entirely any time soon, as it will inevitably disrupt the way people search for products in the upcoming years. This will be addition-ally fuelled by the adoption of 5G networks, which will enable the movement of larger amounts of data and visual information. Visual search has been around for years, specifically on the search engines of Google Im-ages, Amazon, Wayfair, Pinterest, and many more. This is one more tool that marketplaces use to pitch furni-ture retailers to list their products on their marketplace. However, lately, the visual search has grown tremen-dously in terms of technological power that guarantees wider user adoption.Summing-upThe fundamental difficulties faced by the segment are identified with competition from overseas due to India having a low generation costs, weak protection against licensed technology rights, depleting workforce, and conservation measures on global markets. In order to precede the endeavour and flourish in the worldwide furniture industry, a new and developing organizations need to profoundly comprehend the difficulties and chances to grow ahead.
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