| | APRIL 20224 Vol 04 · Issue 4 -3 · April, 2022 Publisher Alok Chaturvedi Managing Editor Sujith Vasudevan Group Art DirectorAshok KumarNoidaRohit Raghubanshi Garima Anandadvertise@ceoinsightsindia.comEditorial queries editor@ceoinsightsindia.comTo subscribeVisit www.ceoinsightsindia.com/subscribe/ or send emailto subscription@ceoinsightsindia.comCover price is Rs.150 per issue.Editor Alok ChaturvediPrinted and Published By Alok Chaturvedi on behalf of InfoConnect Web Technolo-gies India Pvt. Ltd., and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published At No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017.Copyright © 2022 InfoConnect Web Technologies India Pvt. Ltd., All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher. Design Prabhu Dutta A.R.N RayVP - Sales & Marketing Amrit SinghCirculation Manager Magendran PerumalBorrowing the words of Piyush Goyal, the Union Minister of Commerce & Industry, "World is waking up with Indian coffee". The coffee growers and exporters in India have been instrumental during the pandemic to enable record exports of coffee, amounting to over a billion dollars. It gives even better hopes to the entrepreneurs in the segment that we can only grow from here, as the world strives to leave behind the pandemic and get back as close as possible to normal. According to Business Wire's `Coffee and Tea Global Market Report', the total coffee and tea market is predicted to grow at an annual growth rate of 4.6 percent.Yes, the rate is actually low, but the industry is highly expected to make a comeback to an average growth rate of nine percent yearly to reach $191.1 billion in 2023. It is a clear indication for entrepreneurs in the segment to proactively plan for their bran''s growth by capitalizing on 2022's beverage trends. While branding and storytelling remain a significant part of the industry, entrepreneurs also need to embrace the trends rising in popularity like Drive-throughs, which could catalyze market growth. Finding and tapping into new avenues for growth, like the Ready to Drink (RTD) segment, will also be crucial. According to a report by Vantage Market Research, the global Ready to Drink Tea/Coffee industry generated $86,821.90 million in 2021 and is anticipated to generate $117,685.71 million by 2028, witnessing a CAGR of 5.20 percent from 2022 to 2028. Success is a sure bet if you make your move wisely in this industry.Do let us know your thoughts. Sujith VasudevanManaging Editoreditor@ceoinsightsindia.comEditorialHave a Good Day, Coffee Industry Editorial Ananth V Aveek Pal Chaudhuri Avinash Roy Mandvi Singh Sthitaprajnya Panigrahisiliconindia | | April 20202
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