| | NOVEMBER 20224Netflix started with a humble beginning in Scotts Valley, a small city in Santa Cruz County, California, United States, with a business model akin to Blockbuster, the vintage US-based movie & video game rental company. But something that Netflix did differently was that it anticipated the revolutionary transformation in customer demand with rising digitalization and started providing online entertainment. You know the rest. Netflix wiped out Blockbuster ­ and the movie rental industry ­ entirely. In addition to the power of digital transformation, the Netflix story time and again reminds us of the need to evolve at the right time and effectively anticipate market trends.The SME segment has a real opportunity to embrace this evolution through digital transformation, especially in the aftermath of the pandemic. According to a report by Meticulous Research, the global digital transformation market is projected to reach $3,294 billion in 2025, growing at a CAGR of 22.7 percent. While this sounds like an amazing opportunity, it comes bearing challenges in the form of cyber security. According to US-based cyber security firm Norton, India witnessed over 18 million cyber-attacks and threats, with an average of nearly 200,000 threats every day, in the first three months of 2022.As phishing or social engineering attacks, ransomware, and DDoS attacks continue to pose more significant threats to businesses, SMEs must aggressively watch the segment's dynamic trends to stay ahead. From Extended Detection and Response (XDR) to Security Process Automation, Secure Access Service Edge (SASE), Zero-Trust Network Access (ZTNA), and Cyber Insurance, the solutions providers have a number of trends that drives the market. Organizations need to localize these options and delve deep into their operational strategies to build effective cybersecurity strategies and solutions.Do let us know your thoughts.Sujith VasudevanManaging Editoreditor@ceoinsightsindia.comA Mixed Bag of Opportunities & ChallengesEditorial Vol 04 · Issue 5 - 1 ·NOVEMBER, 2022 Publisher Alok Chaturvedi Managing Editor Sujith Vasudevan Manager - DesignPrabhu Dutta A.R.N RayAssistant EditorHeena Kousar NoidaRohit Raghubanshi Garima Anandadvertise@ceoinsightsindia.comEditorial queries editor@ceoinsightsindia.comTo subscribeVisit www.ceoinsightsindia.com/subscribe/ or send emailto subscription@ceoinsightsindia.comMagazine Price is Rs. 150 per issueEditor Alok ChaturvediPrinted and Published By Alok Chaturvedi on behalf of Info Connect Web Technolo-gies India Pvt. Ltd., and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published At No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017.Copyright © 2022 Info Connect Web Technologies India Pvt. Ltd., All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher. Senior Designer Girish MVP - Sales & Marketing Amrit SinghCirculation Manager Magendran Perumal Editorial Keerthana Kantharaj Roopalatha H Tanuja Akkanavar
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