| | DECEMBER 20224 | |DECEMBER 20224In 2019, Nike, the world's biggest trainer manufacturer, introduced a new AR feature called Nike Fit in their e-Commerce app that allowed customers to measure the whole shape of both their feet and, in turn, find more accurately fitting shoes. This worked wonders for the company in reducing returns and exchanges. Similarly, in India, Lenskart.com, the eyewear retailer, was one of the early entrants into the AR space, introducing `3D Try On', a feature that shows you what a frame looks like on your face. Besides the obvious benefits of the tech advantage, something that worked well through these initiatives is that it paved the way for extensive marketing campaigns. It once again reminds us of the importance of staying ahead in the game, despite the brand value. Well, it doesn't just end with novel customer experience technologies. With a dynamically growing technology landscape, sufficing the constant need to digitally transform brands, especially while the hybrid work culture prevails, is a huge challenge. Despite the worries of getting the changes rightly accepted by loyal customers, unfortunately, this creates a perfect milieu for cyber-attackers to thrive. It's no rocket science that, regardless of the size of your business or your brand's customer base, there is always the sword of Damocles hanging over you. It would be best if you built a safer atmosphere around your business by securing the services of cybersecurity specialists. As phishing or social engineering attacks, ransomware, and DDoS attacks continue to pose more significant threats to businesses, cybersecurity solutions providers must aggressively watch the segment's dynamic trends to stay ahead of the threats. From Extended Detection and Response (XDR) to Security Process Automation, Secure Access Service Edge (SASE), Zero-Trust Network Access (ZTNA), and Cyber Insurance, the solutions providers have a number of trends that drives the market. Sujith VasudevanManaging Editoreditor@ceoinsightsindia.comBrands Need to Get the Transformation RightEditorial Vol 04 · Issue 5 - 1 · DECEMBER, 2022 Publisher Alok Chaturvedi Managing Editor Sujith Vasudevan Manager - DesignPrabhu Dutta A.R.N RayAssistant EditorHeena KousarNoidaRohit Raghubanshi Garima Anandadvertise@ceoinsightsindia.comEditorial queries editor@ceoinsightsindia.comTo subscribeVisit www.ceoinsightsindia.com/subscribe/ or send emailto subscription@ceoinsightsindia.comMagazine Price is Rs.150 per issue.Editor Alok ChaturvediPrinted and Published By Alok Chaturvedi on behalf of Info Connect Web Technolo-gies India Pvt. Ltd., and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published At No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017.Copyright © 2022 Info Connect Web Technologies India Pvt. Ltd., All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher. Design Asokan S VVP - Sales & Marketing Amrit SinghCirculation Manager Magendran Perumal Editorial Keerthana Kantharaj Hima M. P. Roopalatha H Tejaswini P.
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