| | JULY 20208What is it that differentiates a skilled marketer from others? Are they born with innate marketing skills or do they build it over the years? While it maybe an innate talent in many, much of marketing can be achieved by shaping our mindset according to the best practices observed in the industry. It is relatively simple to study manuals on marketing, cover to cover and understand Philip Kotler's basics if you put your mind to it. But do you become a better marketer as a result? It is therefore critical to evaluate and analyse what differentiates a successful marketing person from everyone else. Now, every successful entrepreneur, from Steve Jobs to Dhirubhai Ambani, are essentially brilliant marketers who have understood the power of good marketing and the criticality of hard-hitting and path-breaking ad-campaigns. They are able to differentiate between sales and marketing. Unfortunately, this knowledge evades quite a few of us even today. And most importantly they know how to spot good campaign ideas and good marketing talent.An effective marketer plays various roles and dons many hats.· The Designer · The Story Teller · The Commando· The Master Chef· The Gardner · The Scientist The DesignerThe pioneer takes the Design Thinking approach in Marketing. They are, very often, the first to create aspiration and niche through product design. Apple would be the most appropriate example here. When we think of a THOUGHT LEADERSHIPTHE MARKETINGKEY TO WINMINDSET: MINDSET: By Cyriac Joseph MRICS, Senior Vice President ­ Marketing, Vaishnavi GroupWith over 25 years of sales & marketing experience in the realty sector, Cyriac currently heads the marketing department of Vaishnavi Group.
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