| | JULY 20234 Vol 04 · Issue 5 - 1 · JULY, 2023 Publisher Alok ChaturvediSenior Designer Girisha M Hari shankar P. A Vayshnavi P. D.NoidaRohit Raghubanshi Garima Anandadvertise@ceoinsightsindia.comEditorial queries editor@ceoinsightsindia.comAdvertising ManagersAbhay Katiyar To subscribeVisit https://www.ceoinsightsindia.com/subscribe/ or send emailto subscription@ceoinsightsindia.comMagazine Price is Rs. 150 per issuePublisher Alok ChaturvediPrinted and Published By Alok Chaturvedi on behalf of Info Connect Web Technolo-gies India Pvt. Ltd., and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published At No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017.Copyright © 2023 Info Connect Web Technologies India Pvt. Ltd., All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher.VP - Sales & Marketing Amrit SinghCirculation Manager Magendran Perumal Editorial Heena Kousar Keerthana Kantharaj Roopalatha H Hima P. M. Managing Editor Sujith Vasudevan The demand generation function has undergone several waves of transformation over the past decades in line with the technology revolution. From black & white print ads to digital hoardings, video ads, and social media ads, we have come a long way. But something that has remained constant is the lack of room for error. In fact, the room for error in marketing today is almost nix. More recently, RyanAir, an Irish ultra-low-cost airline recently, fell into hot water for their remarks on young English football player Jaden Sancho. After Sancho failed to make the squad for the World Cup, one of RyanAir's tweets read: "@Sanchooo10 we'll still fly you somewhere." The tweet immediately backfired, and the social media rained down on them for mocking a young English player.It's a no-brainer that you can't miss the marks with your advertisement. Given the power of the online world and social media, a small overlook can cause grave dangers to your brand. Marketing professionals should take the bus from when they worked off assumptions or gut feelings. Today, they need to turn to the most reliable source of information: Customer data. It goes beyond doing the right thing or being politically correct while publishing an advertisement.By now, we all know that Data helps to gain better clarity about the target audience and equips organizations with the ability to build stronger connections with potential customers. This leads to higher conversion rates, greater customer loyalty, more new customers, increased customer satisfaction, and more. In this issue, we have curated a bunch of stories from the marketing realm. Do let us know your thoughts.we unfold some more stories from the global marketing realm.Sujith VasudevanManaging Editoreditor@ceoinsightsindia.comGet It Right or See Nothing LeftEditorial
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