| | MARCH 20234In the International arena, organizations continue to find ways around the long-lasting, catastrophic effects of the COVID-19 pandemic to do business. It's only fair that organizations expect their marketing head to find new avenues to penetrate the market, hit the right nerves, and create the right, time-relevant image for brands. Remember, traditionally, a Marketing Officer's job role was built around corporate advertising, branding, and customer outreach. Marketing leaders must use technology to the fullest extent to come out of this challenge all guns blazing. Over the past decade, marketing has undergone a paradigm shift. Gone are the days when marketing professionals worked off assumptions or gut feelings. Today, marketers turn to Customer data, the most reliable source of information. However, with big data becoming bulk data, marketing professionals have their challenges cut out. Having a large number of data sources at your disposal makes pulling the relevant data together an arduous challenge. Investing in an in-house data team would be an excellent place to start. They will have to tread unchartered territories, working more collaboratively with technology departments. While working closely with technology & UI/UX teams, marketing heads must focus heavily on external marketing dynamics, customer needs, and general buyer behavior while ensuring technology interventions wherever possible. When done right, this new, smarter aligning operations could open up new avenues for CMOs. This special issue is dedicated to leading CMOs in the UAE. Do let us know your thoughts.Sujith VasudevanManaging Editoreditor@ceoinsightsindia.comMarketing Powered by More Data Vol 04 · Issue 5 - 1 · MARCH, 2023 Publisher Alok Chaturvedi Managing Editor Sujith Vasudevan Senior Designer Girisha MAssistant EditorHeena Kousar NoidaRohit Raghubanshi Garima Anandadvertise@ceoinsightsindia.comEditorial queries editor@ceoinsightsindia.comAdvertising ManagersPrerna KheraTo subscribeVisit www.ceoinsightsindia.com/subscribe/ or send emailto subscription@ceoinsightsindia.comMagazine Price is Rs. 150 per issueEditor Alok ChaturvediPrinted and Published By Alok Chaturvedi on behalf of Info Connect Web Technolo-gies India Pvt. Ltd., and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published At No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017.Copyright © 2023 Info Connect Web Technologies India Pvt. Ltd., All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher. Visualizer Asokan S.V VP - Sales & Marketing Amrit SinghCirculation Manager Magendran Perumal Editorial Keerthana Kantharaj Roopalatha H Hima P. M. Editorial
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