| | AUGUST 20238Air India debuted a new brand identity on August 10, 77 years after Bobby Kooka invented the Maharajah and made it synonymous with the airline. The new identity and colour scheme were introduced 18 months after Tata Sons purchased the then-struggling flag carrier from the government. When introducing the new identity, Tata Sons chairman N Chandrasekaran stated that it marked the start of a new era at the airline, which is synonymous with the "resurgent" new India.The new 'The Vista' logo is inspired by the peak of the gold window frame, which was previously used in Air India's widebody planes. According to the company, it represents limitless possibilities, progress, and the airline's bold, confident outlook for the future."The mission we have for the airline is also in the backdrop of a new resurgent India where the aspirations of everyone are limitless," Chandrasekaran said.The iconic Maharajah, Air India's mascot since 1946, will now be used on the airline's cutlery and lounges following the revamp."Of course, we're going to use it, but it'll be a little more in the background than in the past." But it is undeniably an important icon," Air India CEO Campbell Wilson said, adding that the logo is not as well known globally as it is in India. "As we move further away from India, familiarity with Maharaja grows, particularly in the international community." So we'll have to pick and choose where to use him, and use him more sparingly," he explained. Sirion, the global leader in AI-powered contract lifecycle management (CLM), announces its partnership with leading consulting firm Deloitte India to offer customers access to an integrated experience in implementing the Sirion CLM platform. This strategic partnership strengthens Sirion's relationship with Deloitte in India and expands Sirion's footprint in the APAC region.Sirion's AI-powered solution will benefit Deloitte's portfolio of customers across the APAC region, providing them with a dynamic source of contract data and intelligence on an easy-to-use platform. And Sirion's customers with operations in India will benefit from Deloitte's expertise to help drive expansion in the region.Bringing together category-leading innovation, unrivaled Contract Lifecycle Management expertise, and a deep commitment to customer success, Sirion helps the world's leading businesses contract smarter. Powered by intelligence uniquely connected across the complete contract lifecycle, Sirion's easy-to-use, highly configurable Smarter Contracting platform brings legal, procurement, sales, and business teams together to author stronger contracts, improve risk management and strengthen counterparty relationships.Sirion is trusted by over 200 of the world's most successful organizations to manage 5 million+ contracts worth more than $450 billion across 70+ countries.Puneet Bhakri, SVP, Global Alliances and Partnerships at Sirion says, "We're proud to be partnering with Deloitte India to bring AI-powered CLM solutions to the APAC region. The combination of our AI-powered CLM platform and Deloitte India's deep industry knowledge will help drive digital transformation in the APAC region." AIR INDIA COMPLETES REBRANDING BY INTRODUCING NEW DESIGN SCHEMESIRION PARTNERS WITH DELOITTE INDIA TO POWER BUSINESS IN APACIN FOCUSIN FOCUS
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