| | JANUARY 20234Times have changed. Today, a Quality Assurance officer is not just a C-suit title. Traditionally, the role of a quality head revolved around researching and driving best practices by keeping up with new techniques and software tools and, in turn finding new avenues to benefit the current organization. But the responsibilities of a quality assurance department today go well beyond these areas. The reason? Customers today simply don't settle for a service or a product. They are in the marketplace to buy overwhelming experiences, and quality is at the center of it all. Hence, quality officers today need to be the advocates of end-to-end quality delivery and is responsible for maintaining the competitive advantage.Thanks to the technology era, over the past few years, the quality of deliverables has emerged as the cornerstone of customer experience. Consumers and even businesses have started to look beyond the brand names. Since quality has become a definite growth hacker, the CQOs have emerged as direct contributors to organizational growth. However, they are not left high and dry either. The quality officers can and need to trust technology. It's imperative that they evaluate the necessity of automation in the organization, recognize suitable tools that will enhance the quality of deliverables, and even instill the right values and culture in employees. It's beyond any reasonable doubt that whichever industry you might be in, your organization needs a quality officer, and your rivals are counting on you not having one. Sujith VasudevanManaging Editoreditor@ceoinsightsindia.comQuality is at the Center of CX Vol 04 · Issue 5 - 1 ·JANUARY, 2023 Publisher Alok Chaturvedi Managing Editor Sujith Vasudevan Manager - DesignPrabhu Dutta A.R.N RayAssistant EditorHeena Kousar NoidaRohit Raghubanshi Garima Anandadvertise@ceoinsightsindia.comEditorial queries editor@ceoinsightsindia.comTo subscribeVisit www.ceoinsightsindia.com/subscribe/ or send emailto subscription@ceoinsightsindia.comMagazine Price is Rs. 150 per issueEditor Alok ChaturvediPrinted and Published By Alok Chaturvedi on behalf of Info Connect Web Technolo-gies India Pvt. Ltd., and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published At No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017.Copyright © 2023 Info Connect Web Technologies India Pvt. Ltd., All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher. Designer Asokan S.V Girisha MVP - Sales & Marketing Amrit SinghCirculation Manager Magendran Perumal Editorial Keerthana Kantharaj Roopalatha H Hima P. Editorial
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