| | APRIL 20234Whether a technology-based business solution or a consumer product, a mere product won't cut it in the market. It's been quite a while since the business realm started its spin around the consumer experience. Customers constantly want unique, holistic experiences regardless of the brand's size. Indeed, global brands are responding well to this need too. A few years ago, Nike introduced a new AR feature called `Nike Fit' in their e-Commerce app that allowed customers to measure the whole shape of both their feet and, in turn, find more accurately fitting shoes. This worked wonders for the company in reducing returns and exchanges. In India, Lenskart.com, the eyewear retailer, was one of the early entrants into the AR space, introducing `3D Try On', a feature that shows you what a frame looks like on your face. Besides the obvious benefits of the tech advantage, something that worked well with these initiatives is that they elevated the product experience to another level. However, it all starts from conceiving that fact that customer is still the king. Beyond AR and other technology interventions and providing personalized experiences using AI and Data Analytics, attention to detail could go a long way in delivering exceptional user experiences. From advanced cursor interactions to dark mode, micro-interactions, clean user interfaces, gaming experiences, and responsive designs, little big things could make a whole world of difference to the user experience. Innovation is still the name of the game. Sujith VasudevanManaging Editoreditor@ceoinsightsindia.comInnovation in Customer Experience is Crucial EditorialVol 04 · Issue 5 - 1 · APRIL, 2023 Publisher Alok Chaturvedi Managing Editor Sujith Vasudevan Senior Designer Girisha MNoidaRohit Raghubanshi Garima Anandadvertise@ceoinsightsindia.comEditorial queries editor@ceoinsightsindia.comAdvertising ManagersSaurav SaraswatTo subscribeVisit https://www.ceoinsightsindia.com/subscribe/ or send emailto subscription@ceoinsightsindia.comMagazine Price is Rs. 150 per issuePublisher Alok ChaturvediPrinted and Published By Alok Chaturvedi on behalf of Info Connect Web Technolo-gies India Pvt. Ltd., and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published At No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017.Copyright © 2023 Info Connect Web Technologies India Pvt. Ltd., All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher. Visualizer Asokan Vayshnavi P.d VP - Sales & Marketing Amrit SinghCirculation Manager Magendran Perumal Editorial Heena Kousar Keerthana Kantharaj Roopalatha H Hima P. M
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