Edenred has appointed Minaxi Indra as Managing Director for India. With over 22 years of leadership experience in both global and Indian organizations, Minaxi will drive Edenred India's ambitious growth strategy.

An alumnus of IIM Bangalore, Minaxi has a proven track record of scaling businesses through transformative strategies, with expertise spanning the Technology, Learning, SaaS, and Travel industries. Her leadership roles at organizations like upGrad, Uber, and LinkedIn along with her tenure at SAP, Cisco, and IBM have equipped her with an analytical understanding of the market that she leverages in building high-performing, customer-centric teams.

Commenting on her appointment, Minaxi Indra, Managing Director, Edenred India said, “I feel energized to join the team at this pivotal juncture of our India journey. Edenred’s commitment to innovation and creating meaningful connections across employees, partners, and customers resonates deeply with me. As a business, we are leaning into the massive growth opportunity in front of us by focusing on our product fitment, market partnerships, and people progressions”.

In recent years, Edenred has experienced significant revenue growth, rising from €1.62B in 2021 to €2.5B in 2023. The platform now serves over 60 million users and connects more than 2 million partner merchants across nearly 1 million corporate clients in 45 countries. In India, Edenred collaborates with a network of 400+ brand partners, offering a diverse range of options for its users. The company’s client base includes some of the country’s largest corporations, such as Airtel, HDFC Bank, ICICI Bank, and Bharat Petroleum.

Edenred is an established player in the rewards and loyalty space, offering innovative solutions across Employee Rewards, Partner Rewards & Customer Rewards. With enhanced support from its global headquarters, Edenred India is poised to double down on its growth plans in India. The company is actively exploring both organic and inorganic growth levers to expand its footprint and capabilities.

Minaxi added, “On the inorganic front, Edenred is evaluating strategic partnerships, mergers, and acquisitions within the larger fintech ecosystem that bring us closer to our customers and are complementary to our core rewards product offerings”.