FSN E-Commerce Ventures Ltd., better known as Nykaa, has appointed Abhijeet Dabas as its new Executive Vice President and Business Head for Fashion E-Commerce.

Dabas, an alumnus of the Indian Institute of Management Calcutta, steps into this role with extensive experience across strategic and leadership positions, including stints at McKinsey & Company, Cars24, Swiggy, Myntra, and Lazada.

In his new role, Dabas will lead Nykaa Fashion's online growth strategy, oversee its expansion in domestic and international markets, and enhance strategic partnerships.

With alliances like Foot Locker and REVOLVE already in space, Nykaa Fashion aims to broaden its influence in the e-commerce space, leveraging Dabas's expertise to solidify its standing against rising competition from global players entering the Indian market.

Commenting on the appointment, Falguni Nayar, Executive Chair, Managing Director, and CEO of Nykaa, said, "We are delighted to welcome Abhijeet to the Nykaa team. His proven track record in scaling businesses and understanding of the Indian fashion landscape aligns perfectly with our vision for Nykaa Fashion. As we continue to revolutionize the fashion e-commerce experience for Indian consumers, Abhijeet's leadership will be instrumental in driving our growth strategy and strengthening our market position".

Echoing Nayar's sentiment, Adwaita Nayar, CEO of Nykaa Fashion, stated, "Abhijeet's appointment comes at an exciting time as we accelerate our growth in the fashion ecosystem. His expertise in building consumer-centric platforms will be crucial in enhancing our customer experience and scaling our fashion vertical. With global players eager to enter the Indian market, Nykaa is committed to becoming the partner of choice for leading international brands looking to establish a presence here."

Dabas, speaking on his new role, expressed enthusiasm for joining Nykaa Fashion, "I am excited to join Nykaa Fashion at this pivotal moment in its growth journey. The fashion e-commerce landscape in India presents unprecedented opportunities, and Nykaa's commitment to innovation and customer experience resonates strongly with my vision. I look forward to working with the talented team to accelerate our growth trajectory across markets, build strategic global partnerships, and deliver an unparalleled fashion commerce experience to our customers".