Pepperfry has appointed Madhusudan Bihani as its new Chief Financial Officer (CFO). With nearly two decades of expertise in Finance, Corporate Compliance, Taxation, and Auditing, Madhusudan’s promotion represents a key milestone for the company as it maintains its growth momentum.

Madhusudan joined Pepperfry in 2019 as AVP – Finance and progressively advanced to the role of VP – Finance in 2021. Over the past six years, he has played a crucial role in driving Pepperfry’s growth, financial discipline, operational efficiencies, and robust compliance frameworks. His efforts have been instrumental in improving profitability, streamlining financial operations, and supporting strategic initiatives. 

As CFO, Madhusudan will oversee the company’s corporate strategy, financial planning and operations, fundraising initiatives, as well as legal and corporate affairs. His role will play a crucial part in guiding the company through its next phase of growth and expansion.

Ashish Shah, Co-founder & Chief Executive Officer, of Pepperfry, expressed enthusiasm about Madhusudan’s new role, saying, “We are thrilled to appoint Madhusudan as our Chief Financial Officer. His extensive experience, combined with his exceptional strategic and leadership capabilities, will be critical in helping us execute our vision for the future. His contributions have been invaluable in strengthening our financial foundation, and we look forward to the continued impact. Madhusudan has always been a leader that the organisation has looked up to and in his new role I look forward to him taking up external mandates around investor relations and fund raise”.

Commenting on his appointment, Madhusudan Bihani, Chief Financial Officer, Pepperfry said, “I am excited about this new opportunity and look forward to contributing towards Pepperfry’s growth story. The company’s commitment to innovation and operational excellence aligns perfectly with my professional ethos. I am optimistic that working closely with Ashish and the leadership team will help strengthen Pepperfry’s financial health, operational strategies, and market leadership”.

Madhusudan, a Chartered Accountant, brings extensive experience from his previous roles. During his decade-long tenure at FMCG giant Kraft Heinz, he consistently showcased a strong track record in driving financial efficiencies and ensuring compliance across various business functions.

As the new CFO of Pepperfry, Madhusudan is well-positioned to accelerate the company’s financial operations, expand its presence, and strengthen its leadership in the furniture and home decor sector in India.