In a notable shift within the industry, Preetam Thingalaya has resigned from his position at Mirum India, a VML company, to take on the role of Head of Marketing at OrangeGlobal Stories, also known as Eshtory, an up-and-coming audio storytelling platform.

Thingalaya brings over two decades of robust experience across leading agency businesses, including stints at Mindshare, PHD Media, and Hungama. At Mirum India, he led the media practice, where he was instrumental in driving business growth and providing strategic direction with a sharp focus on programmatic and performance marketing.

His extensive expertise in digital and media strategies will strengthen Eshtory’s positioning in the competitive audio storytelling space. As the platform aims to build a strong connection with Indian audiences and brands, Thingalaya’s leadership in marketing will play a key role in shaping its growth trajectory.

This transition highlights the growing demand for experienced professionals with a strong grasp of the intersection between creativity, data, and technology. Thingalaya’s shift to Eshtory signals the emerging opportunities that audio storytelling platforms are tapping into within India’s rapidly evolving digital landscape.