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Rashmi Jha Joins ARG Outlier Media as Head of Branded Content Sales

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Sales and marketing expert Rashmi Jha has been appointed as the Head of Branded Content Sales at Republic World.
Rashmi Jha, who has spent much of her career in television news, with brief stints in entertainment TV and consumer goods, is returning to the TV news industry. She has joined Arnab Goswami’s ARG Outlier Media as the head of branded content sales, likely overseeing Republic World, Bharat, Bangla, and Kannada channels.

This is after almost four years of being employed with Associated Broadcasting (TV9) from 2020-2024 where she finally was designated as assistant general manager.

She spent nearly two years working with Zee Entertainment Enterprises as a senior manager, innovation studio custom content, Zee Unimedia. Her exposure to consumer goods was with Green Ply Industries where she worked for two years and a bit more as brand manager.

Rashmi briefly worked at CNN-IBN for just over a year after a four-year tenure at Zee News as a marketing manager. A History graduate with a PG diploma in Advertising & PR, she began her career at Maxesposure Media, where she sold advertising space for Ampersand magazine.

“I am looking forward to driving impactful collaborations and delivering excellence. Here’s to growth, challenges, and creating something extraordinary!”, said Rashmi on Linkedin.


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