Gulf Oil Lubricants India Ltd has appointed Aarthy Sridhar as Chief Marketing Officer (CMO). With over 13 years of experience in brand building and category leadership at Hindustan Unilever, Sridhar brings expertise in marketing strategy, portfolio transformation, and P&L management.

In her new position, she will lead Gulf Oil's marketing efforts and brand strategy, driving the company's ongoing shift towards becoming a more marketing-focused organization.

Sridhar brings extensive FMCG expertise from her tenure at Hindustan Unilever, where she spearheaded strategic growth across multiple high-value portfolios including beauty, home care & ice creams.

Her track record includes successful brand launches, category creation and driving premiumization and portfolio transformation across diverse brands such as Lakme, Surf excel, Comfort & Magnum. 

Ravi Chawla, Managing Director and CEO of Gulf Oil Lubricants India Ltd., said, “We are excited to welcome Aarthy Sridhar to the Gulf family. Her deep FMCG expertise and proven success in brand building align perfectly with our marketing excellence agenda.

“In today’s rapidly changing industry landscape, where customer expectations are continuously evolving, she brings a fresh perspective that will accelerate our transition from traditional industrial marketing to a more dynamic, consumer-centric approach.

“Aarthy’s proven track record in brand architecture, product innovation, and strategic portfolio management will be instrumental in strengthening Gulf Oil’s market position and brand equity”, Chawla said.

Aarthy Sridhar said, “I am delighted to begin my journey with Gulf Oil at this transformative time. Gulf Oil’s storied heritage combined with its progressive outlook presents immense potential for growth. I look forward to applying my consumer-centric experience to strengthen Gulf Oil’s market presence, foster innovation, and build sustainable growth through a comprehensive marketing approach”. 

Sridhar holds an MBA from the Indian Institute of Management, Ahmedabad (IIMA) and a B.Tech in Information Technology from V.J.T.I. Mumbai. Her consistent track record of business transformation and expertise in modern marketing approaches will be crucial in elevating Gulf Oil’s brand presence and market share in an evolving industry landscape.

The appointment highlights Gulf's dedication to enhancing its marketing capabilities, ensuring it remains ahead of market trends and continues to deliver exceptional value to its stakeholders, all while preserving the brand's legacy of trust and excellence in the lubricants industry. In her new role, she will report to Abhijit Kulkarni, who was recently appointed as the company's Chief Commercial Officer.