Acer India, the global PC brand, has appointed Sudhir Goel as their Chief Business Officer. Sudhir has been associated with Acer India since 1999 handling various leadership roles spanning product engineering, manufacturing, support, supply chain and recently as the head of commercial business group. In his new role as Chief Business Officer, Sudhir will be responsible for leading both the commercial and consumer business of the company in India and Bangladesh.

With over 35 years of experience, Sudhir brings in a wealth of knowledge and expertise to his role in Acer India. He was instrumental in establishing Acer India’s manufacturing facility at Pondicherry. He later took on the portfolio of Chief Supply Chain officer, handling complete supply chain - operations, procurement, material planning and manufacturing functions. In addition, he assisted Sales and Marketing in strategic calls on all large deals. Before this role, he was responsible for Acer India’s commercial business group handling PnL, product strategy, alliance relationships and establishing leadership position in multiple categories. He was also in charge of the company’s product solution development in Asia Pacific countries.

Harish Kohli, President, and Managing Director, Acer India said, “Under the leadership of Sudhir Goel, Acer India has successfully excelled in an intensely competitive environment and gained substantial impetus in Indian commercial PC market. Sudhir

I am honored to be appointed Chief Business Officer and excited to lead Acer's Commercial and Consumer business with support from our executive leadership team, as our company shapes the future of our industry.

brings in excellent prerequisites to navigate Acer India in a challenging business situation and we are confident that his strategic thinking, experience, and ability to drive people will navigate the organization to even greater success in the future.”

Commenting on appointment as Chief Business Officer of Acer India Mr. Sudhir Goel said, “I am honored to be appointed Chief Business Officer and excited to lead Acer's Commercial and Consumer business with support from our executive leadership team, as our company shapes the future of our industry. And now with the new normal where we are seeing a paradigm shift in consumer behavior, it is times like these when being effective, innovative and intuitive really makes a difference and I am looking forward to successfully leadboth the business groups."

Before joining Acer India, Sudhir started his career in 1985 with DCM Data Products as a Design Engineer and later joined Compaq as National Tech Support Manager for two years. He has done his engineering degree from BITS Pilani and did his MBA from Faculty of Management Studies, Delhi University. He is fond of reading both fiction and non-fiction and loves to watch movies in his spare time.