Team Vitality, global esports organization has appointed former managing director of Adidas, Guillaume de Monplanet as its Managing Director and Co-CEO. Guillaume is joining Team Vitality with more than 20 years of experience in the sports and lifestyle industries that include iconic sportswear brands Adidas and Reebok.

Team Vitality onboarded Guillaume with an intention of global expansion with physical foundations that has already set in India and Germany.

The arrival of Guillaume de Monplanet is expected to be a major turning point in Team Vitality’s history as it intends to achieve its goal of being a world leader in the esports industry.

It’s also a key moment for the sector as one of the most influential business leaders, responsible for building some of the biggest brands around the world, joins the industry. Following the recent recruitment of ex professional Olympic handball player Bruno Martini, the announcement furthers Team Vitality’s strategy to grow with the expertise and experience from pioneers in the sports world.

Guillaume de Monplanet’s move to Team Vitality marks his entrance into the esports industry, having spent the last eight years at Adidas where he was the Managing Director for Adidas France, overseeing full P&L and overall organisation responsibility for over 700 employees.

In his role at Team Vitality, Guillaume would be utilising his background in brand management and growth, as well as his experience of working in cities all over the globe to aid the Team Vitality’s international expansion and brand awareness.

Commenting on his appointment, Guillaume de Monplanet, Managing Director and Co-CEO, Team Vitality, “With Reebok and adidas I was very fortunate to grow and cater for two of the most influential global youth culture brands. Rooted in esports, I believe Vitality has the potential to be part of that group of brands. What the team has achieved in just 8 years is amazing. The level of talent and creativity demonstrated everyday at V.Hive and Stade de France, as well as at our international premises, is just stunning. I am looking forward to exploring a new industry and hope my business and leadership expertises will help Team Vitality reach new heights globally.”