Zee Media has appointed Aditya Tandon as Chief Brand Officer for Campaigns and Intellectual Properties (IPs), effective January 16, 2025, as per a filing with the Bombay Stock Exchange (BSE). Tandon will report directly to ZMCL CEO Karan Abhishek Singh.

Tandon is an experienced media professional with a strong background in various industries, including media, web services, telecom, and print media.

Tandon brings more than 25 years of professional and academic experience across India, Nepal, Mauritius, and Canada. Known for his expertise in leading and building brands, he has successfully managed numerous launch and relaunch mandates.

Tandon is particularly adept at delivering impactful ideas and innovations, including tech-driven and digital interventions, that drive business growth. Before joining Zee Media, Tandon spent 12 years at Network18 Media & Investments, where he held the position of Vice President and Head of Brand Marketing.

As one of India’s largest news networks, Zee Media will leverage Tandon’s vast expertise to drive strategic campaigns and intellectual properties under his leadership. The appointment aligns with the company’s goal of strengthening its brand presence in an increasingly competitive media landscape.

This strategic move by Zee Media ushers in a new phase in its brand-building efforts, with Tandon poised to provide transformative leadership in marketing. Tandon brings a wealth of experience, having earned over 100 awards from renowned platforms such as ABBY, IMA, Promax, and more, recognizing his outstanding work in communication, programming, and promotional strategies.

He holds a Bachelor of Arts (Hons) degree from Delhi University, a PGDIM from FOCB-Delhi School of Economics, and a Post Graduate Diploma in Business Management from the Centre for Management Development, Ghaziabad.

Speaking about his departure from Network18, Tandon shared in a LinkedIn post, “An empty desk and a beaming face! This, I guess, is what the end of an almost 12-year-long, hugely satisfying stint at Network18 Media & Investments Limited looks like.

“A breathtakingly exhilarating ride full of challenges, learnings, and growth. The opportunity of working for an iconic brand like CNN-News18, News18 India’s charge to becoming the No. 1 Hindi news channel in the country, enumerable launches, re-brands, IPs, Campaigns, Elections, path-breaking brand partnerships, and many, many other firsts – from international promotions to tech-led interventions from AI to Metaverse.

“I am extremely grateful for the incredible opportunities that I got at the Network. Opportunities that led to tremendous recognition both within the organization, and outside at various forums in India and globally.

“But as with most great things, this journey too must come to an end. I will forever remain indebted for the richness of the experiences at Network18 for this has undoubtedly made me a better version of myself”, he added.