Adjust, an industry leader in mobile measurement, fraud prevention and cybersecurity, announces the expansion of its operations in Latin America (LATAM), with the inaugural of a new office in Mexico City. The global marketing tech company is the first MMP in this market. This expansion takes place at a time when Latin America's mobile advertising industry is experiencing remarkable growth. The research data of the Mobile Ecosystem Forum reveals that the Mexican mobile market is expected to be the second-largest in LATAM after Brazil, while Adjust data shows LATAM is the second fastest-growing mobile market in the world after Asia Pacific.

“Mobile penetration in Mexico is poised to grow exponentially over the next few years, presenting attractive opportunities to invest in the market and help app marketers there unify and safeguard their advertising efforts,” says Christian Henschel, Co-Founder & CEO, Adjust. “With its burgeoning tech scene, Mexico City was a natural fit for us to build on our success in São Paulo and use the funding we received this year to foster global expansion,” he adjoins.

Mobile penetration in Mexico is poised to grow exponentially over the next few years presenting attractive opportunities to invest in the market

Adjust has presence in São Paulo since 2016. Today, the company tracks thousands of apps in LATAM and more than three-quarters of them are used in Mexico. Adjust's clients in LATAM include e-commerce website Dafiti and fintech industry leader Itaú.

Commenting on this development, Abril Bautista, Director, Sales, Adjust LATAM, says, “As a Mexican mobile marketing industry leader, I am excited to help Adjust grow along with and train the market in Mexico.” “We have incredibly talented sales, account management, and client success teams who are eager to help our clients succeed by offering personalized support and ongoing education in their native language,” he concludes.

A marketing partner with all major platforms, Adjust empowers data-driven marketers to build the most successful apps in the world. With over 16 international offices and over 400 employees, the company plans to grow its global headcount significantly in the near future, including roles in Mexico City.