Adobe has announced the appointment of David Wadhwani as the Executive Vice President (EVP) and Chief Business Officer (CEO) of the Digital Media business.

In his new role, David would be responsible for the success of Adobe's global Digital Media business across Adobe Creative Cloud and Adobe Document Cloud. He would be reporting directly to Adobe President and CEO Shantanu Narayen.

In a statement, Shantanu says, "We are thrilled to welcome David back to Adobe to lead our Digital Media business. He is a transformational leader with an exceptional record of operational excellence, innovation and growth.”

David previously served as Senior Vice President and General Manager of Adobe's Digital Media business from 2010 to 2015.

He gets back Adobe from Greylock Partners where he served as a Venture Partner. Before joining Greylock, he was President and CEO of AppDynamics, leading the company as it transformed to a SaaS-first business and grew annual recurring revenue approximately 10 times in four years.

Excited about his new role, David says, "I am excited to return to Adobe at a time when digital content is becoming the foundation of expression and engagement for everyone, from individual artists, storytellers and business owners, to the largest global brands."

"The tailwinds in Adobe's Digital Media business are immense, and I look forward to leveraging this moment to deliver even more value to our customers.”