Airtel Partners with Apple to Offer Exclusive Apple TV+ and Apple Music Content for Xstream Customers in India
Telecom giant Bharti Airtel has teamed up with Apple to bring exclusive offers on Apple TV+ and Apple Music to its customers in India. As part of this collaboration, Airtel Xstream Fiber users will gain access to Apple TV+ content through select premium Wi-Fi and postpaid plans, while Airtel customers will also enjoy exclusive benefits on Apple Music.
Airtel Xstream Fiber, which already provides a comprehensive selection of TV shows, movies, and web series through its Wi-Fi plans, now includes Apple TV+ with its premium packages. Apple TV+ is known for its original and award-winning content, offering high-quality dramas, comedies, documentaries, and kids' shows. The platform has quickly gained popularity since its launch, delivering hits across genres.
In addition to Apple TV+, Airtel is also integrating Apple Music into its services. Airtel users can explore a vast library of Indian and global music, curated playlists, artist interviews, and Apple Music Radio. Features like Apple Music Sing, time-synced lyrics, lossless audio, and Spatial Audio add to the premium experience. Wynk Premium subscribers, who already enjoy access to Airtel’s own music services, will receive special offers for Apple Music under this partnership.
Amit Tripathi, Chief Marketing Officer & EVP Customer Experience at Bharti Airtel, expressed excitement about the collaboration, stating, “Apple and Airtel are natural partners who strive to bring excellence to customer experience. We also share the common vision of serving the entertainment needs of Indian users. Airtel offers a one-stop shop for all content and entertainment through Airtel Xstream. This partnership with Apple will provide immense value to our customers by giving them access to the best global content”.
Oliver Schusser, Apple’s Vice President of Apple Music, Apple TV+, Sports, and Beats, highlighted the benefits for Airtel users, stating, “Airtel customers in India will soon be able to enjoy all of the incredible content on Apple TV+ and Apple Music. With our ever-growing catalog of world-class films, television shows, and music, we know there will be something for everyone”.
This partnership emphasizes Airtel’s commitment to delivering top-tier entertainment options to its customers while enhancing the overall user experience.