Recently, Airtel Payments Bank introduced a Digital Platform DigiGold for customers to make investments in gold, in partnership with digital gold provider SafeGold.

Using DigiGold, Airtel Payments Bank's savings account customers are able to endow in 24K gold using the Airtel Thanks app. Customers can also gift DigiGold to their family and friends, who have a savings account with the Airtel Payments Bank.

Ganesh Ananthanarayanan, Chief Operating Officer, states, "DigiGold is the latest addition to our neo-banking proposition of simple, secure, and value-driven products. Our customers can now invest in gold through a seamless digital journey on our app. We also plan to introduce Systematic Investment Plans to enable customers to invest regularly."

The gold purchased by customers is stored securely by SafeGold at no added cost and can be sold during the Airtel Thanks app at any time in a matter of few clicks.

There is no least investment value requirement and customers can establish with as low as one rupee. SafeGold delivers customers 24K gold ascribing to international quality standards. It combines the expediency and speed of the internet with the safety of a SEBI registered Trustee and more protection than traditional gold purchases.