The Board of Directors of Alat, chaired by His Royal Highness Prince Mohammed bin Salman bin Abdulaziz Al Saud, Crown Prince and Prime Minister, and Chairman of the Board of Directors of the Public Investment Fund (PIF), has designated Amit Midha as the new global CEO. Alat, established by PIF, focuses on spearheading sustainable manufacturing in the electronics and industrials sectors, aiming to bring technology product manufacturing to the Kingdom. Amit Midha, a seasoned global business leader, renowned for his transformative roles in various countries such as China, the US, India, and Singapore, transitions from his previous position at Dell Technologies. At Dell, he played a pivotal role in the company's substantial growth in the Asia Pacific and Japan regions, overseeing a multi-billion-dollar business spanning over 40 countries. 

Midha stated, "Alat's mission is to revolutionize the global electronics and advanced industrials sectors, establishing a sustainable manufacturing hub that harnesses the Kingdom's solar, wind, and green hydrogen clean energy. We are dedicated to leveraging cutting-edge AI technology and Industry 4.0 best practices in manufacturing to reshape businesses. Our goal is to implement sustainability and efficiency across all operations, buildings, logistics, and supply chains, with sustainability as the cornerstone of our endeavors".

Alat will strengthen the technological sector, capitalizing on its rapid growth in Saudi Arabia, thereby increasing the nation's capacity to generate investment opportunities. The company aims to empower the private sector and elevate the business environment through its operational systems and strategic partnerships with leading global technology manufacturers.

The primary focus of Alat is to revolutionize global industries, particularly in electronics and advanced industrials, establishing a world-class manufacturing hub within the Kingdom. With a commitment to sustainable manufacturing, Alat aims to assist global companies in reducing emissions and transitioning toward carbon-zero manufacturing. The company will collaborate with top-tier corporations worldwide to drive innovation and transformation in industries, emphasizing the use of clean energy.