Sany's Indian subsidiary, a global leader in heavy equipment manufacturing, is reportedly formulating a strategy to enter the Indian heavy commercial vehicle market, with a potential focus on electric vehicles (EVs). According to sources, Anurag Dubey has been appointed to lead the newly created Heavy Duty Truck and Electric Vehicle Business Unit and will be joining the company this week.

Dubey will be reporting to the Sany India’s Vice Chairman and MD Deepak Garg. The appointment of Dubey, who was instrumental in launching and scaling up IPL Tech’s business after holding senior positions in Tata Motors and M&M, is also reflective of Sany’s global strategy to expand beyond its construction machinery business. In India, Sany is known mainly for its backhoe loaders and cranes.

Sany’s automotive business consists of a light truck, semi-trailer Tractors, dump trucks, and off-highway mining trucks. The Chinese major also has an interest in the Hydrogen trucks, a segment that’s set to grow in India. Sany India unveiled its first truck, an electric dump truck named SKT105E, in April this year.

Currently, Sany competes with majors like JCB, L&T, Tata Hitachi, and Case, in the estimated $10 billion Indian construction equipment industry, which is also the world’s third largest.

With the Indian government focusing on electrifying the trucking industry and promoting the adoption of hydrogen technology in commercial vehicles, both established players and new entrants like Sany may develop strategies to capitalize on these emerging opportunities.