ASUS, the Taiwanese tech giant, has set an ambitious goal of becoming India’s top personal computer (PC) brand within the next two years, aiming for a 25-30 percent market share.

The company’s strategy to achieve this includes aggressive retail expansion, a move that has already helped it significantly grow its presence in the Indian market. 

Since 2017, ASUS has made remarkable strides, tripling its market share from 6.3 percent to 17.8 percent by 2023.

According to Arnold Su, Vice President of Consumer & Gaming PC at ASUS India, this surge has positioned ASUS as the number two consumer notebook brand in the country.

With its eyes set on the top spot, ASUS is gearing up for further growth by tapping into more areas across the nation. Currently, ASUS has a presence in over 400 districts, with plans to expand pan-India, focusing on increasing accessibility to its products through a broader retail network.

The company’s aggressive retail expansion will not only involve launching more exclusive stores but also strengthening its partnership with online retailers and resellers. 

 

To support its expansion plans, ASUS has introduced six select stores dedicated to selling refurbished PC’s., offering more affordable options to consumers while promoting sustainability by refurbishing used devices. 

 

The growth of ASUS in India can be attributed to the company’s innovation in its product line, catering to both gaming enthusiasts and everyday consumers. ASUS’s popular Republic of Gamers (ROG) series has played a pivotal role in capturing the gaming PC segment, while its range of sleek, high-performance notebooks appeals to professionals and students alike. 

In addition to its retail plans, ASUS has focused on customer experience, offering premium after-sales services, along with a strong network of service centers. The company’s forward-looking approach also involves integrating AI and other advanced technologies into its devices to meet the evolving needs of its users.