Atlas Copco Group has announced the appointment of Shalini Sharma as the new General Manager for its Brand Studio in India. Shalini will be the first Indian woman to assume the position of general manager within the company, which has an excellent record for diversity and leadership according to Atlas Copco.

Shalini joined the company in 2010 and brings over two decades of experience on brand management, communications, and digital marketing strategy, combined with a deep understanding of Atlas Copco's values, culture, and the market dynamics.

Shalini will play a key role in promotion of the brand story for Atlas Copco in India. She will lead at Brand Studio and focus on building value propositions that are innovative, sustainable, and custom solutions for the customers of the Atlas Copco Group, and make the brand remain market leaders.

Frans Van Niekerk, MD, Atlas Copco India, said of the appointment: "We are delighted to welcome Shalini into this pivotal role. She has profound experience with our brand, and such understanding makes her the perfect leader to manage our communications. As we continue innovating and expand our footprint in India, Shalini's leadership will pave the way for our brand's alignment with the newly required and expected needs of our customers and stakeholders.

As general manager of the Brand Studio, Shalini will oversee strategy, creative direction, and digital communications for the brand. Her mandate includes increasing the visibility of the brand, ensuring consistent messaging across all channels, and building stronger connections with customers, partners, and the broader community.

Shalini Sharma said: "Having spent over a decade in the Atlas Copco family, I am honored to accept this new challenge. My journey here has been deeply rewarding, and I look forward to building on this strong foundation by crafting compelling brand stories that resonate with our diverse audiences in India.". I am looking forward to working together with our great teams to drive meaningful engagements and to establishing Atlas Copco as the trusted partner for sustainable industrial solutions.

The Brand Studio in India has been the center, alongside other similar studios globally, for helping shape the company's identity and outreach in all parts of the world. With Shalini at its helm, Brand Studio is ready to further enhance its support to the group and continue on its legacy path of delivering innovative, creative, and sustainable communication solutions to customers.