Bengaluru-based B2B marketplace and emerging retail platform Jumbotail announced a significant milestone, securing Rs 151 crore in equity capital with Artal Asia leading the investment charge. The funding round also saw participation from Heron Rock, Sabre Investment, Arkam Ventures, Jarvis Reserve Fund, Reaction Global, VII Ventures, and other notable investors.

The infusion of capital is earmarked for the expansion of Jumbotail's suite of go-to-market (GTM) products and services. The objective is clear: to empower new and emerging brands in accessing the vast urban middle-class consumer base through Jumbotail's extensive network of kirana stores.

Ashish Jhina, Co-founder and COO of Jumbotail, emphasized the platform's efficiency in enabling brands to swiftly tap into a potential consumer base of over 100 million urban middle-class individuals through its kirana store network. Jhina expressed confidence in achieving operational profitability across the network by the end of 2024.

Jumbotail's strategy revolves around leveraging AI-driven technologies to enhance customer wallet share. Their expertise in sourcing across FMCG and staples, combined with a robust kirana supply chain, forms the backbone of this approach.

With a remarkable 60 percent market penetration among kiranas, Jumbotail boasts the highest wallet share and monthly purchase frequency within the small and medium kirana store segment.

Benjamin Felt, Board Member of Jumbotail and Managing Director of Invus (Artal's global advisor), highlighted Jumbotail's consistent demonstration of market differentiation and leadership in digitally empowering the kirana ecosystem since Artal's initial investment in 2021.