Beats, the audio brand under Apple, has announced Bollywood star Ananya Panday and cricket sensation Shubman Gill as its new brand ambassadors in India. This announcement coincides with the launch of Beats' latest products, including the Beats Solo Buds, Beats Solo 4, and Beats Pill.

To mark this milestone, Beats has rolled out its first campaign featuring Panday and Gill. Both celebrities will represent the brand in various marketing efforts, highlighting the new product range.

Ananya Panday shared her excitement, saying, “Music has always been a central part of my life, whether I’m working out, preparing for a role, or relaxing. I’ve used Beats products for years and am excited to be part of the Beats journey in India”.

Shubman Gill added, “I’m thrilled to join the Beats family as one of India’s brand ambassadors. Beats' commitment to performance and excellence resonates with me, and I look forward to the innovative products Beats has planned for the Indian market”.

Chris Thorne, Chief Marketing Officer and Head of Product at Beats, stated, “We are delighted to have Ananya Panday and Shubman Gill as our brand ambassadors in India. Their dynamic personalities perfectly reflect the energy and spirit of Beats. We eagerly anticipate the successful introduction of our new products in India through this partnership”.

Founded in 2006 by Dr. Dre and Jimmy Iovine, Beats by Dr. Dre (Beats) became part of Apple in July 2014. The brand is celebrated for its high-quality headphones, earphones, and speakers.